Khatt Chronicles in Conversation with Sarah Saroufim

Khatt Chronicles in Conversation with Sarah Saroufim

Author: afikra February 20, 2026 Duration: 37:43
Yasmine Nachabe Taan interviews American-Lebanese illustrator and designer Sarah Saroufim. They start the conversation by taking us through her educational journey first in graphic design at the American University of Beirut (AUB), and how this led to her interest in illustration; then to her postgraduate studies in product design at Parsons School of Design in New York. Sarah discusses candidly her interests, struggles and doubts. She shares the fact that she has been interested in art and passionate about drawing since high school, but not until the end of her college years did she finally feel better at it and found her own voice in illustration. She discusses her creative process and how she needs the time to experiment and plan extensively before starting her drawings. She also discusses the dot-pattern illustrations and Arabic lettering that she created for a book published by Snoubar Bayrout Bookshop, entitled Dammeh [hug], among other meaningful projects she enjoyed working on. She elaborates on her mainly black and white color palette, and her fascination with drawing patterns using her ballpoint pen that she always carried with her. Recently she started integrating grays, and other vivid colors in her design work. She mentions a course she took at AUB with Lebanese graphic artist and illustrator, Mazen Kerbaj, from which she learned the importance of drawing every day (though she fails to apply this), as well as the importance of drawing every detail from scratch no matter how often it may be repeated in a composition. In her work she takes the hard way in order to feel that the outcome is of any worth. Sarah discusses the economic reasons behind her switching from being a freelance illustrator to working in a design agency on full-time basis. Her studying product design was in the same vein: namely her need to learn something different and practical that she can earn money through. To compensate for her struggle with ideas and the discipline of drawing every day, she designed an app called Drop for the iPad about daily drawing for her capstone project at Parsons. She shares her disillusionment with AI developments and the way the world is becoming less authentic. She reveals the very personal motivation behind her work and its importance for her wellbeing, and concludes by saying: "No matter how low or insecure you may be feeling, just draw, it's possible to improve and change."

Khatt Chronicles: Stories on Design from the Arab World is a series of dialogues that pull back the curtain on creative processes often overlooked in global design narratives. Produced in collaboration with afikra, each episode sits down with a different practitioner-be it a typeface designer reimagining Arabic letterforms, an illustrator weaving social commentary into their work, or a researcher digging into historical patterns and contemporary craft. These aren't formal interviews, but more like candid conversations that delve into the guest's personal journey, the challenges and inspirations specific to their context, and their hopes for the future of visual culture in the region. When you listen to this podcast, you're hearing firsthand accounts of how ideas move from sketchbook to reality, how tradition converses with modern technology, and what it means to build a creative practice rooted in the Arab World. The discussions naturally cover everything from the intricacies of book design and street art to the philosophy behind material choices and color palettes. Khatt Chronicles serves as an oral archive, chronicling the vibrant and evolving scene of Arab visual communication, one story at a time. It’s for anyone curious about the stories behind the objects, images, and letters that shape our visual environment, offering a nuanced perspective directly from the minds that are shaping it.
Author: Language: English Episodes: 51

Khatt Chronicles: Stories on Design from the Arab World
Podcast Episodes
Khatt Chronicles in Conversation With Kristyan Sarkis [not-audio_url] [/not-audio_url]

Duration: 55:43
Huda Smitshuijzen AbiFarès interviews Lebanese type designer Kristyan Sarkis and founder of TPTQ Arabic font foundry in Amsterdam. Kristyan shares his education and journey into becoming a type designer. He states: "I le…
Khatt Chronicles in Conversation With Lina Hakim [not-audio_url] [/not-audio_url]

Duration: 43:56
Yasmine Nachabe Taan interviews Lebanese-British researcher and designer Lina Hakim about her professional journey into research on material culture, technology, crafts and play. Lina discusses with Yasmine modes of teac…
Khatt Chronicles in Conversation With Eyen Studio [not-audio_url] [/not-audio_url]

Duration: 51:40
Huda Smitshuijzen AbiFarès interviews Jordanian Eyen graphic design studio’s founders and designers Omar Al-Zo’bi and Yousef Abedrabbo. In this conversation Omar and Yousef candidly speak about their journey to becoming…
Khatt Chronicles in Conversation With Maya Saikali [not-audio_url] [/not-audio_url]

Duration: 28:32
Yara Khoury Nammour interviews Lebanese graphic designer and educator Maya Saikali about how she marries her interest in socially engaged practice and commercial design work. Maya explains since she was a design student,…
Khatt Chronicles in Conversation With Bahij Jaroudi [not-audio_url] [/not-audio_url]

Duration: 27:25
Yasmine Nachabe Taan interviews Lebanese illustrator and animator Bahij Jaroudi about his professional journey and motivation. Bahij talks about the importance for him to draw everyday, to enjoy the process and to strive…
Khatt Chronicles in Conversation With Naji El Mir [not-audio_url] [/not-audio_url]

Duration: 42:05
Huda Smitshuijzen AbiFarès interviews Lebanese-French Graphic Designer Naji El Mir about his beginnings in graphic design and animation. The discussion addresses the journey from homeland to becoming a successful indepen…
Khatt Chronicles in Conversation With Hussein Alazaat [not-audio_url] [/not-audio_url]

Duration: 29:49
Huda AbiFarès interviews Hussein Alazaat about his passion since childhood for Arabic letters, Arab comics, and Arab graphic design. Alazaat discusses his influences: his education through his professional experiences in…
Khatt Chronicles in Conversation With Farah Fayyad [not-audio_url] [/not-audio_url]

Duration: 26:22
Huda AbiFarès interviews Farah Fayyad about her passion for and practice as screen printer at her co-founded Nice Nice Prints. She candidly tells her story about coincidentally becoming a graphic designer, staring with r…
Khatt Chronicles in Conversation With Turbo Studio [not-audio_url] [/not-audio_url]

Duration: 27:33
Huda AbiFarès interviews Turbo Studio founders Mothanna Hussein and Saeed Abu-Jaber about the story behind their the founding of their studio and their cross-disciplinary skills, backgrounds, and how they marry contempor…