012: Building a Loyal Audience with Jason Zook

012: Building a Loyal Audience with Jason Zook

Author: Nathan Barry: Author, Designer, Marketer November 13, 2015 Duration: 55:16

Wracking your brain trying to develop the best marketing campaign? When you think about it, marketing is really just big companies competing for attention. But I’m here to tell you about one of the biggest cheats these companies are missing out on. While they’re too busy fighting each other over a few seconds of everyone’s time, you can be working toward building an audience. That’s right, an audience. When you have an audience, you already have a group of people who want to pay attention to you!

I’ve created this podcast to help those of us running our own businesses online build our audiences and our success. I’m talking about personal experiences, I’m bringing on guests who have used social media in unique and interesting ways, and I’m going to teach you how to build yourself an audience that goes beyond creating a simple email list. On today’s episode, I’ve invited Jason Zook to talk about how his audience helped build his brand and helped him succeed as an entrepreneur.

“Building a really great audience that you have a conversation with is only going benefit everything that you’re doing tenfold,” Jason says on today’s show. And he offers advice on email marketing and building an online community that you can start using today in order to start that conversation. Along with his insights, this podcast is chock full of tips for:

  • Getting your customers excited about your brand
  • Learning the difference between hard work and luck
  • Building an online community that’s dedicated to your brand and your products
  • Jason’s peculiar insight on what it’s like to auction off your own last name

Listen in and let us know what you think! Share your audience building tips, let me know what topics you want to hear about, and leave us a review on iTunes.

This season of The Nathan Barry show is sponsored by Kajabi.  Check out how you can create, market, and sell your own digital products through the power of the platform at Kajabi.  And let them know that The Nathan Barry show sent you.


Dive into the archives of Nathan Barry Archive, a collection of insights from an author and designer who traded pure aesthetics for the gritty, rewarding work of building things. Nathan Barry’s journey from design into the world of product launches and self-publishing forms the core of this conversation. You’ll hear frank discussions that treat marketing not as a mystery, but as a practical craft, and explore what it genuinely takes to create a sustainable online business. The topics naturally span from the tactical details of launching a book to the broader principles of designing a life that isn't just profitable, but also fulfilling. This isn't about abstract theory; it's a recorded chronicle of applied knowledge, filled with lessons learned from real successes and stumbles. For anyone curious about the intersection of creativity and commerce, this podcast offers a long-form, thoughtful perspective. Tune in for episodes that feel like a series of focused conversations with a practitioner who is deeply invested in the process, not just the outcome. The Nathan Barry Archive serves as a valuable resource for designers, writers, and founders looking to navigate their own path toward building something meaningful on their own terms.
Author: Language: en-us Episodes: 78

Nathan Barry Archive
Podcast Episodes
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