Episode Thirty: Smooth Transactions & Smart Growth with Reef Merhi

Episode Thirty: Smooth Transactions & Smart Growth with Reef Merhi

Author: Matt Coles August 20, 2025 Duration: 29:37

In this episode of the Non-Del Influencers Podcast, host Matt Coles sits down with Reef Merhi, Broker at Texas United Mortgage, to dive into what it really takes to succeed as a Non-Delegated Lender—especially when you're running a lean, efficient, and highly productive shop.

Reef shares valuable insights on how small but mighty teams, like his at Texas United Mortgage, are leveraging Non-Del lending to scale responsibly, stay competitive with pricing, and most importantly, deliver smooth transactions that build lasting client trust. With over 90% of his business in purchase loans, Reef highlights the critical importance of branding, responsiveness, and avoiding missteps that could lead to negative reviews in today’s digital-first world.

This is a must-listen for any broker or lender who thinks big results only come from big teams. Reef proves that with the right processes and mindset, smaller shops can thrive—and dominate.

🔗 Connect with Reef Merhi at: https://www.TexasUnitedMortgage.com

The Podcast is an essential podcast with experienced realtors about the tips and tricks new realtors can incorporate along their real estate journey. Discover the pathway to triumph in the real estate industry with the Podcast! Hosted by the seasoned professional Matt Coles and supported by FirstFunding, Inc., this podcast brings you exclusive insights and best practices from successful real estate agents. Whether you're a seasoned pro or just starting, tune in to unlock the secrets of success in the dynamic world of real estate, brought to you by the experts at FirstFunding.

🎧 You can find more episodes at: https://www.NonDelInfluencersPodcast.com
📚 Find Non-Delegated Correspondent resources at: https://www.NonDelInfluencers.com
💼 Learn more about FirstFunding at: https://www.FirstFundingUSA.com

The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.


Hosted by Matt Coles, Non-Del Influencers is a podcast for professionals navigating the specific and often complex world of non-delegated lending. This isn't about general business theory; it's a focused resource for those directly involved in or supporting this unique financial model. Each episode breaks down the practical realities of operating as a Non-Delegated Lender, translating intricate processes into actionable insights you can apply immediately. The conversations go beyond the basics, tackling the operational hurdles, risk management strategies, and partnership dynamics that define success in this space. You'll hear from experienced voices who understand the day-to-day challenges, offering clarity on everything from deal structuring and compliance to building effective workflows and training your team. The aim is to build a deeper, working knowledge across your entire organization, providing valuable context for your staff and business partners alike. By tuning in, you gain access to a dedicated discussion that equips you with the nuanced understanding required to make informed decisions and streamline your business operations. This podcast serves as an ongoing education for anyone committed to excelling in the non-delegated lending field, fostering a community focused on practical expertise and professional growth.
Author: Language: English Episodes: 48

Non-Del Influencers
Podcast Episodes
Episode Thirteen: Welcoming a New Era: Matt Coles Takes the Helm [not-audio_url] [/not-audio_url]

Duration: 23:33
In an exciting turn of events for the Non-Del Influencers Podcast, we are thrilled to announce a pivotal transition in our journey. Episode Thirteen marks not just another insightful session, but a milestone for our comm…