Creating Commercial Magic: How Great Sync Placements Are Made ft. Heather Cook CEO of Freedom Music

Creating Commercial Magic: How Great Sync Placements Are Made ft. Heather Cook CEO of Freedom Music

Author: Tiffany Williams May 25, 2025 Duration: 56:15
Heather D. Cook (P.K.A. Brewster Bee), CEO of Freedom Music Group, reveals the secrets behind the magic of commercial sync success! With over 20 years of experience, Heather’s journey is a masterclass in sync licensing. From managing hundreds of ad placements at peermusic to producing custom music for Google I/O and hosting legendary music supervisors at the Nashville Film Festival, Heather has done it all. She has educated, mentored, and empowered young professionals through programs at the Recording Academy and partnerships with Belmont and Berklee, and continues to teach at universities as her schedule allows. Heather is now channeling her years of expertise into her new company, Freedom Music Group, all while releasing music for her artist project Brewster Bee and founding Nashville In Sync, a collective for creatives in sync. Her book, Music for Marketing & Brands, is available now, providing more insights into her vast knowledge in music marketing and sync licensing: https://www.heatherdcook.com/e-book

Hosted by Tiffany Williams, Selling The Soundtrack Podcast pulls back the curtain on the specialized business of placing music in visual media. This isn't just about making great songs; it's a detailed look at the entire sync licensing ecosystem, from understanding what music supervisors seek to navigating the legal intricacies that protect your work. Each episode functions as a masterclass, translating industry jargon into actionable steps for composers, artists, and rights holders aiming to hear their music in films, television series, advertisements, and video games. The conversations go beyond surface-level tips, featuring candid discussions with the very people who curate and purchase music for these projects-including music supervisors, library owners, and successful composers. You'll hear firsthand about the pitching process, contract essentials, and the creative considerations that turn a track into a perfect scene underscore. Designed for both newcomers establishing their foundation and seasoned professionals refining their strategy, this podcast demystifies the path to sustainable revenue and creative exposure in the sync world. Tune in for a direct, unfiltered education on building the relationships and knowledge that turn musical catalogues into soundtracks.
Author: Language: English Episodes: 18

Selling The Soundtrack Podcast
Podcast Episodes
Mastering Sync Licensing: Season One Essentials [not-audio_url] [/not-audio_url]

Duration: 10:56
In this episode, we’re diving into a master summary of the most essential insights from Season One. We’ve gathered the most repeated interview points, the best advice, and standout moments from our incredible guests. If…