Sync Success Through Versatility: Why Growth/Adaptability Matter ft. Ronnie Eriic Artist/Songwriter

Sync Success Through Versatility: Why Growth/Adaptability Matter ft. Ronnie Eriic Artist/Songwriter

Author: Tiffany Williams May 26, 2025 Duration: 22:52
Ronnie Eriic, a powerhouse artist, songwriter, and engineer from New Jersey, brings his unique influences from gospel roots and icons like Lauryn Hill into the sync world. Starting his career at Florida A&M and diving into the Atlanta music scene, Ronnie quickly earned major placements, like his track '100 Grand' on NBA 2K21 and co-writing 'Black and White' for Nasty C ft. Ari Lennox. His music has resonated across NBA, Stanley Cup, and UFC promotions, and he’s featured in Cleveland Cavaliers’ preseason promos and Overtime Elite arenas. His latest track, 'Anything’s Possible,' is out now and a must-listen for fans of genre-blending music.

Hosted by Tiffany Williams, Selling The Soundtrack Podcast pulls back the curtain on the specialized business of placing music in visual media. This isn't just about making great songs; it's a detailed look at the entire sync licensing ecosystem, from understanding what music supervisors seek to navigating the legal intricacies that protect your work. Each episode functions as a masterclass, translating industry jargon into actionable steps for composers, artists, and rights holders aiming to hear their music in films, television series, advertisements, and video games. The conversations go beyond surface-level tips, featuring candid discussions with the very people who curate and purchase music for these projects-including music supervisors, library owners, and successful composers. You'll hear firsthand about the pitching process, contract essentials, and the creative considerations that turn a track into a perfect scene underscore. Designed for both newcomers establishing their foundation and seasoned professionals refining their strategy, this podcast demystifies the path to sustainable revenue and creative exposure in the sync world. Tune in for a direct, unfiltered education on building the relationships and knowledge that turn musical catalogues into soundtracks.
Author: Language: English Episodes: 18

Selling The Soundtrack Podcast
Podcast Episodes
Mastering Sync Licensing: Season One Essentials [not-audio_url] [/not-audio_url]

Duration: 10:56
In this episode, we’re diving into a master summary of the most essential insights from Season One. We’ve gathered the most repeated interview points, the best advice, and standout moments from our incredible guests. If…