Heart, Soul & Ear Candy: John Clinebell on What Gets Synced - Music Producer & Co-Founder of 2Indie

Heart, Soul & Ear Candy: John Clinebell on What Gets Synced - Music Producer & Co-Founder of 2Indie

Author: Tiffany Williams March 14, 2026 Duration: 1:08:22
John Kleinbell, music producer and co-founder of 2Indie, pulls back the curtain on what it really takes to build a sync career from the ground up. From hauling gear to the Third Street Promenade hoping to be discovered, to landing an international Starbucks campaign that reached hundreds of millions of people, John's journey is proof that persistence, relationships, and a relentless commitment to craft can transform your music into a real income stream. A jack of all trades in the truest sense, John has racked up placements with Disney, Fox, Netflix, Hulu, Nick Jr., and more - and he's brought that hard-won knowledge into 2Indie, a company dedicated to helping musicians make a full-time living in sync. In this episode, John breaks down why starting fresh beats fixing old songs, how to write music with "ear candy" that stops a supervisor mid-scroll, what split sheets can save you from, and why your reputation in this industry is your most valuable asset. If you've ever wondered what separates the artists who land placements from the ones who don't, John lays it all out. 🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

Hosted by Tiffany Williams, Selling The Soundtrack Podcast pulls back the curtain on the specialized business of placing music in visual media. This isn't just about making great songs; it's a detailed look at the entire sync licensing ecosystem, from understanding what music supervisors seek to navigating the legal intricacies that protect your work. Each episode functions as a masterclass, translating industry jargon into actionable steps for composers, artists, and rights holders aiming to hear their music in films, television series, advertisements, and video games. The conversations go beyond surface-level tips, featuring candid discussions with the very people who curate and purchase music for these projects-including music supervisors, library owners, and successful composers. You'll hear firsthand about the pitching process, contract essentials, and the creative considerations that turn a track into a perfect scene underscore. Designed for both newcomers establishing their foundation and seasoned professionals refining their strategy, this podcast demystifies the path to sustainable revenue and creative exposure in the sync world. Tune in for a direct, unfiltered education on building the relationships and knowledge that turn musical catalogues into soundtracks.
Author: Language: English Episodes: 18

Selling The Soundtrack Podcast
Podcast Episodes
Mastering Sync Licensing: Season One Essentials [not-audio_url] [/not-audio_url]

Duration: 10:56
In this episode, we’re diving into a master summary of the most essential insights from Season One. We’ve gathered the most repeated interview points, the best advice, and standout moments from our incredible guests. If…