How to Get Music Supervisors to Actually Listen: DISCO 101 ft. Katrina Balcius Head of ENT @ DISCO

How to Get Music Supervisors to Actually Listen: DISCO 101 ft. Katrina Balcius Head of ENT @ DISCO

Author: Tiffany Williams March 1, 2026 Duration: 41:50
Katrina Balcius, Head of Enterprise at DISCO, joins this episode of Selling the Soundtrack to talk about her journey from the tech world in San Francisco to helping shape one of the most important platforms in sync licensing today. Based in LA, Katrina now works with major clients like Amazon Studios and Viacom, helping streamline their creative workflows and making it easier for music to actually get placed. In this episode she shares how she broke into sync also gets real about what artists need to understand when it comes to landing a sync. It’s not as simple as sending your track and crossing your fingers—she explains why building strong human relationships and using the right tools makes all the difference. We also dive into the new Artist Opportunities tab on DISCO, how to use DISCO Pages to pitch yourself professionally, and why your stems and metadata should never be an afterthought. If you’re an artist, sync rep, or just trying to figure out how to get your music into film, TV, or ads, this episode is packed with insight from someone who’s done it—and helped others do it too.

Hosted by Tiffany Williams, Selling The Soundtrack Podcast pulls back the curtain on the specialized business of placing music in visual media. This isn't just about making great songs; it's a detailed look at the entire sync licensing ecosystem, from understanding what music supervisors seek to navigating the legal intricacies that protect your work. Each episode functions as a masterclass, translating industry jargon into actionable steps for composers, artists, and rights holders aiming to hear their music in films, television series, advertisements, and video games. The conversations go beyond surface-level tips, featuring candid discussions with the very people who curate and purchase music for these projects-including music supervisors, library owners, and successful composers. You'll hear firsthand about the pitching process, contract essentials, and the creative considerations that turn a track into a perfect scene underscore. Designed for both newcomers establishing their foundation and seasoned professionals refining their strategy, this podcast demystifies the path to sustainable revenue and creative exposure in the sync world. Tune in for a direct, unfiltered education on building the relationships and knowledge that turn musical catalogues into soundtracks.
Author: Language: English Episodes: 18

Selling The Soundtrack Podcast
Podcast Episodes
Mastering Sync Licensing: Season One Essentials [not-audio_url] [/not-audio_url]

Duration: 10:56
In this episode, we’re diving into a master summary of the most essential insights from Season One. We’ve gathered the most repeated interview points, the best advice, and standout moments from our incredible guests. If…