The Fastest Way to Become Known in Your Industry

The Fastest Way to Become Known in Your Industry

Author: Michelle Thames March 10, 2026 Duration: 6:16

In this episode, Michelle Thames breaks down one of the fastest ways entrepreneurs can become known in their industry. Instead of relying only on content and social media, Michelle explains how speaking opportunities, partnerships, and meaningful relationships can accelerate visibility and open doors to powerful opportunities.

She also shares a real story about how building a genuine connection at an event led to a speaking opportunity with Kimberly-Clark North America and how collaboration often creates more growth than competition.


What You’ll Learn in This Episode

• The fastest way entrepreneurs become known in their industry
• Why speaking opportunities increase authority and visibility
• How partnerships expand your reach and influence
• The power of relationships and proximity in business growth
• Why collaboration leads to faster visibility than competition


Visibility Breakdown

In this segment, Michelle explains how speakers grow their authority and visibility through stages, partnerships, and opportunities to share their expertise in front of new audiences.

Speaking allows entrepreneurs to reach people who already trust the host or event organizer, making it one of the most powerful ways to build credibility and recognition in an industry.


Room Story

Michelle shares a real story about attending an event where she met someone connected to Kimberly-Clark North America. After building a relationship and continuing the conversation over time, that connection mentioned Michelle’s name in a room, which led to a speaking opportunity with the company.

This example highlights how visibility often grows through relationships and conversations rather than content alone.


Unpopular Visibility Truth

Visibility grows faster through collaboration than competition.

Many entrepreneurs try to build their brand alone, but some of the biggest opportunities come from partnerships, collaborations, and being in rooms where conversations lead to introductions and recommendations.


Key Takeaway

Content can help people discover you, but relationships and collaboration often create the opportunities that move your career forward.

The fastest way to become known in your industry is to combine visibility with meaningful connections and partnerships.


Spotify Listener Question

What has helped you become more visible in your industry?

Speaking
Collaborations
Content creation
Networking

Answer the question directly in Spotify and share your experience.


Support the Podcast

If you enjoy this show, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the podcast through the Buy Me a Coffee.

Your support helps keep the show going and allows Michelle to continue sharing conversations that help entrepreneurs become visible and create new opportunities.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


Ever feel like the rules of social media are written in a language you don't quite speak? Social Media Decoded translates the noise into a clear plan. Michelle Thames, a marketing expert who understands the grind of building something from scratch, hosts these conversations. She moves past theory to focus on the practical moves that actually change things-how a piece of content can attract a dream client, or how to tweak a profile so it starts working for you. Each episode feels like a focused workshop, whether she's dissecting a platform's algorithm, walking through a content marketing funnel, or sharing a story from an entrepreneur who turned followers into a sustainable business. This isn't about viral moments; it's about building a visible and viable operation online. You'll find a direct, no-fluff approach here, designed for anyone ready to move from being just a user of these platforms to becoming a strategic builder on them. For actionable steps on monetization, audience growth, and crafting a brand that resonates, this podcast serves as an essential guide.
Author: Language: en-us Episodes: 100

Social Media Decoded
Podcast Episodes
Why Everyone Sounds the Same Online Right Now [not-audio_url] [/not-audio_url]

Duration: 6:04
In this episode, Michelle Thames explores why creators and brands are starting to sound identical online and how trend fatigue and borrowed language weaken authority. She explains why clarity, conviction, and identity ar…
Visibility Without Identity Is a Liability [not-audio_url] [/not-audio_url]

Duration: 4:13
Visibility without identity creates noise instead of influence. In this episode, Michelle Thames explains why authority starts internally and how clarity transforms the way people experience your brand.
Why Marketing Alone Isn’t Enough Anymore [not-audio_url] [/not-audio_url]

Duration: 6:25
Marketing alone is no longer enough to build trust or drive growth. In this episode, Michelle Thames explains why leadership, clarity, and community now matter more than tactics, and how evolving your approach changes ev…
The Pressure to Perform Is Killing Your Message [not-audio_url] [/not-audio_url]

Duration: 5:44
In this episode, Michelle Thames explores how the pressure to perform online is weakening messages and draining authority. She explains the shift from leading with conviction to creating content out of obligation and how…
Visibility Without Burnout: Why Doing Less Is the New Power Move [not-audio_url] [/not-audio_url]

Duration: 5:57
In this feature episode, Michelle Thames explains why visibility without burnout starts with clarity, not hustle. She shares how doing less, curating your presence, and leading with strategy creates more impact than chas…
Let’s Talk Ragebait: Is It Smart Marketing or Lazy Content? [not-audio_url] [/not-audio_url]

Duration: 5:51
In this episode, Michelle Thames explores whether ragebait is a smart marketing tactic or a lazy content shortcut. She breaks down why it works, when it damages trust, and how to build visibility and authority without sa…
Social Media Manager vs Strategist: Which One Do You Actually Need? [not-audio_url] [/not-audio_url]

Duration: 9:17
In this episode, Michelle Thames breaks down the real difference between a social media manager and a strategist, and why posting without a plan often leads to wasted time and money. She explains how strategy-first think…