The Fastest Way to Become Known in Your Industry

The Fastest Way to Become Known in Your Industry

Author: Michelle Thames March 10, 2026 Duration: 6:16

In this episode, Michelle Thames breaks down one of the fastest ways entrepreneurs can become known in their industry. Instead of relying only on content and social media, Michelle explains how speaking opportunities, partnerships, and meaningful relationships can accelerate visibility and open doors to powerful opportunities.

She also shares a real story about how building a genuine connection at an event led to a speaking opportunity with Kimberly-Clark North America and how collaboration often creates more growth than competition.


What You’ll Learn in This Episode

• The fastest way entrepreneurs become known in their industry
• Why speaking opportunities increase authority and visibility
• How partnerships expand your reach and influence
• The power of relationships and proximity in business growth
• Why collaboration leads to faster visibility than competition


Visibility Breakdown

In this segment, Michelle explains how speakers grow their authority and visibility through stages, partnerships, and opportunities to share their expertise in front of new audiences.

Speaking allows entrepreneurs to reach people who already trust the host or event organizer, making it one of the most powerful ways to build credibility and recognition in an industry.


Room Story

Michelle shares a real story about attending an event where she met someone connected to Kimberly-Clark North America. After building a relationship and continuing the conversation over time, that connection mentioned Michelle’s name in a room, which led to a speaking opportunity with the company.

This example highlights how visibility often grows through relationships and conversations rather than content alone.


Unpopular Visibility Truth

Visibility grows faster through collaboration than competition.

Many entrepreneurs try to build their brand alone, but some of the biggest opportunities come from partnerships, collaborations, and being in rooms where conversations lead to introductions and recommendations.


Key Takeaway

Content can help people discover you, but relationships and collaboration often create the opportunities that move your career forward.

The fastest way to become known in your industry is to combine visibility with meaningful connections and partnerships.


Spotify Listener Question

What has helped you become more visible in your industry?

Speaking
Collaborations
Content creation
Networking

Answer the question directly in Spotify and share your experience.


Support the Podcast

If you enjoy this show, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the podcast through the Buy Me a Coffee.

Your support helps keep the show going and allows Michelle to continue sharing conversations that help entrepreneurs become visible and create new opportunities.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


Ever feel like the rules of social media are written in a language you don't quite speak? Social Media Decoded translates the noise into a clear plan. Michelle Thames, a marketing expert who understands the grind of building something from scratch, hosts these conversations. She moves past theory to focus on the practical moves that actually change things-how a piece of content can attract a dream client, or how to tweak a profile so it starts working for you. Each episode feels like a focused workshop, whether she's dissecting a platform's algorithm, walking through a content marketing funnel, or sharing a story from an entrepreneur who turned followers into a sustainable business. This isn't about viral moments; it's about building a visible and viable operation online. You'll find a direct, no-fluff approach here, designed for anyone ready to move from being just a user of these platforms to becoming a strategic builder on them. For actionable steps on monetization, audience growth, and crafting a brand that resonates, this podcast serves as an essential guide.
Author: Language: en-us Episodes: 100

Social Media Decoded
Podcast Episodes
How Entrepreneurs Actually Get Speaking Opportunities [not-audio_url] [/not-audio_url]

Duration: 6:29
In this episode, Michelle Thames explains how entrepreneurs actually get booked for speaking opportunities. She shares real examples of how visibility on platforms like Threads and LinkedIn led to speaking invitations, i…
How Rooms Change Everything in Business [not-audio_url] [/not-audio_url]

Duration: 6:10
In this episode, Michelle Thames explains why the right rooms can transform your visibility and opportunities as an entrepreneur. She shares how masterminds, communities, and networks create collaboration, partnerships,…
Chicago Builders Series: Why I’m Spotlighting the South Suburbs [not-audio_url] [/not-audio_url]

Duration: 6:25
In this episode, Michelle Thames launches the Chicago Builders Series and shares why she is spotlighting entrepreneurs and leaders in the South Suburbs. She explains how local ecosystems, relationships, and community vis…
Visibility Is Bigger Than Social Media (My New Direction) [not-audio_url] [/not-audio_url]

Duration: 8:02
Michelle Thames shares a powerful shift in the direction of the podcast, explaining why visibility is bigger than social media and how real opportunities come from relationships, collaboration, and the rooms you choose t…
Why So Many People Stay Visible… But Underpaid [not-audio_url] [/not-audio_url]

Duration: 5:09
In this episode, Michelle Thames breaks down why being visible online doesn’t automatically lead to high income and explains the positioning shifts required to move from underpaid to premium. If you’re showing up consist…
You Don’t Need More Followers. You Need a Monetization Plan. [not-audio_url] [/not-audio_url]

Duration: 4:28
In this episode, Michelle Thames explains why growing your follower count won’t fix inconsistent income and breaks down the essential components of a real monetization plan. If you’ve been visible but not profitable, thi…
The Real Reason You Haven’t Grown (And It’s Not Your Content) [not-audio_url] [/not-audio_url]

Duration: 6:37
If your brand isn’t growing, it’s probably not your content — it’s your clarity, positioning, and decision-making. In this episode, Michelle Thames breaks down the real reason entrepreneurs stay stuck and what actually d…
Why I’m Not Just a Marketing Strategist Anymore [not-audio_url] [/not-audio_url]

Duration: 5:50
In this episode, Michelle Thames shares why she’s evolving beyond the label of “marketing strategist” and what it really means to outgrow an identity in business. This conversation explores leadership, brand evolution, a…