From Content to Comments to Customers: The Growth Power of Social Care

From Content to Comments to Customers: The Growth Power of Social Care

Author: Dorien Morin-van Dam January 29, 2026 Duration: 31:06

Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.

You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.

That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.

I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.

If you think social care is just answering DMs or complaints, think again.

You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.

→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060

Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.

Resource from Brooke, The State of Social Care 2026

https://bsquared.media/the-state-of-social-care-2026/

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
AI Visibility: How to Show Up in LLMs Without a Big SEO Budget [not-audio_url] [/not-audio_url]

Duration: 39:39
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In…
What Leaders Get Wrong About Content Strategy (And How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 36:42
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori B…