How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move

How AI Changes Customers and Why Rethinking Customer Strategy is a Smart Move

Author: Dorien Morin-van Dam October 30, 2025 Duration: 33:24

We built brands for humans. But the first judge of your next message is now an algorithm.

Are you marketing to the machine before the customer?

This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers.

Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance.

If you want practical strategies you can use right now, don’t miss this!

★★★★★

Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.

His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

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Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
From Content to Comments to Customers: The Growth Power of Social Care [not-audio_url] [/not-audio_url]

Duration: 31:06
Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.You are posting, people are liking, maybe even commenting, but it’s not turning into real rel…
AI Visibility: How to Show Up in LLMs Without a Big SEO Budget [not-audio_url] [/not-audio_url]

Duration: 39:39
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In…
What Leaders Get Wrong About Content Strategy (And How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 36:42
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori B…