Strategy Talks: Content Strategy for Small Teams
What would someone find if they Googled you right now?
For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.
In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.
My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.
If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.
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Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.
Kelly's Book: AuthorityXFactor
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.