How Becoming a Thought Leader Elevates Your Visibility in Your Industry

How Becoming a Thought Leader Elevates Your Visibility in Your Industry

Author: Dorien Morin-van Dam April 16, 2026 Duration: 33:19

What would someone find if they Googled you right now?

For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.

In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.

My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.

If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.

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Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.

Kelly's Book: AuthorityXFactor

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The 1-Hour Content Strategy Game Plan for Marketers with Paul Banks [not-audio_url] [/not-audio_url]

Duration: 33:07
Imagine turning just 30 minutes of video into hundreds of engaging digital assets that boost your brand authority and drive leads. In this episode of Strategy Talks, Dorien Morin-van Dam and Paul Banks, founder of Javeli…
How To Find Your Perfect Niche No Matter What You Sell [not-audio_url] [/not-audio_url]

Duration: 31:21
In business and in life, Finding your perfect niche is like finding the missing piece to a puzzle. It completes the picture, gives you direction, and makes everything click into place.Join Dorien and this week's guest fo…
The B2B Brand Building Strategies Used By Successful B2B Marketers [not-audio_url] [/not-audio_url]

Duration: 29:55
Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'! ★★★★★ Are you grappling with…
It's Time To Stop Chasing Marketing Hacks and Just Do The Work! [not-audio_url] [/not-audio_url]

Duration: 31:22
Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the…
The Importance of Taking Creative Risks to Scale your Business [not-audio_url] [/not-audio_url]

Duration: 32:04
Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative. Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doi…