Should My Brand Be on Reddit?

Should My Brand Be on Reddit?

Author: Dorien Morin-van Dam July 16, 2026 Duration: 30:19

I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app.

Yikes. Anyone else?

Reddit isn't a content channel you 'post to', but rather a community you earn your way into.

The brands showing up in ChatGPT and Google results right now are the ones that showed up like actual humans first.

Sound familiar? It's the same principle behind Organic Isn't Dead: building the trust before you buy the reach.

This week on Strategy Talks, I'm talking with Jonny Waite, CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He's spent 17 years running SEO, paid, and Amazon strategy for everyone from Fortune 50 brands to scrappy startups, and now he lives inside Reddit's organic, paid, and AI-search dynamics every day.

We're answering the question: should your brand even be on Reddit, and if so, how do you not screw it up?

→ Join the NEW Strategy Talks community

Jonny Waite is the CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He has 17 years of digital marketing experience, mostly on the agency side, building and running SEO, paid search, and Amazon omnichannel programs for brands ranging from Fortune 50 companies to well-funded startups across CPG, travel and hospitality, entertainment, and B2B. At RECHO, he helps brands build a real presence on Reddit through organic community building, paid advertising, and AI-driven search visibility.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How to Outwrite AI: Ways to Keep Your Human Voice and Stand Out [not-audio_url] [/not-audio_url]

Duration: 40:24
If your market is crowded, ‘more content’ won’t save you, but more of you will.In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: ke…
Strategic Partnerships for Growth: How to Tap Into an Existing Audience [not-audio_url] [/not-audio_url]

Duration: 33:04
Every single week, I tap into someone else’s audience — on purpose.And every week, my guests tap into mine.That’s not luck. That’s strategy.Strategic partnerships are one of the fastest, most powerful ways to grow, ESPEC…
How to  Content Creation to Content Direction and Win in 2026 [not-audio_url] [/not-audio_url]

Duration: 34:42
You know that feeling when you’ve posted your 4th piece of content this week…… and all you hear is crickets?You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction.This…
From Content to Comments to Customers: The Growth Power of Social Care [not-audio_url] [/not-audio_url]

Duration: 31:06
Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.You are posting, people are liking, maybe even commenting, but it’s not turning into real rel…
AI Visibility: How to Show Up in LLMs Without a Big SEO Budget [not-audio_url] [/not-audio_url]

Duration: 39:39
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?In…
What Leaders Get Wrong About Content Strategy (And How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 36:42
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!It's you; you might be the problem.Join executive coach Lori B…