What Leaders Get Wrong About Content Strategy (And How to Fix It)

What Leaders Get Wrong About Content Strategy (And How to Fix It)

Author: Dorien Morin-van Dam January 15, 2026 Duration: 36:42

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!

It's you; you might be the problem.

Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.

We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.

Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.

Perfect for founders, team leads, marketers, and consultants building systems that scale.

Resources:

Dorien on LinkedIn

Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg

Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
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Duration: 31:59
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Duration: 31:32
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Rebranding Won't Fix Your Pipeline. Repositioning Will [not-audio_url] [/not-audio_url]

Duration: 32:03
Rebranding feels productive, right? But it rarely fixes what’s broken.In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; the…