252: Use these 3 Steps to Get Featured in Gift Guides

252: Use these 3 Steps to Get Featured in Gift Guides

Author: Susan Bradley: E-commerce Expert January 28, 2025 Duration: 31:08

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads.

In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire.

What You'll Learn in This Episode:

🎯 Why your pitch should focus on the story, not just your product features
📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to
🔍 How to find journalists who are already writing gift guides in your niche
📧 The secret to crafting email subject lines that make journalists say YES
🔄 How to reuse last year's gift guides to find PR opportunities today

This strategy works even if you have no PR experience—so don't miss out!

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

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295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

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294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

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293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
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292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! [not-audio_url] [/not-audio_url]

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291: Here's What I Do When Things Aren't Going Well. Try It! [not-audio_url] [/not-audio_url]

Duration: 52:06
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290: Here's When You're Ready To Run Purchase Ads [not-audio_url] [/not-audio_url]

Duration: 31:26
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289. Stop ignoring your Mindset. It's a powerful tool. [not-audio_url] [/not-audio_url]

Duration: 33:12
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about ma…
288: Here's How These Store Owners Are Growing Their Sales [not-audio_url] [/not-audio_url]

Duration: 18:40
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?…
287. Do this when your sales are down [not-audio_url] [/not-audio_url]

Duration: 36:41
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of y…