305: Here's The Advice That Changed Everything For Shelley

305: Here's The Advice That Changed Everything For Shelley

Author: Susan Bradley: E-commerce Expert February 3, 2026 Duration: 51:44
The Ecommerce Roadmap
BusinessEntrepreneurshipMarketing

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there.

This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet.

In this episode, you'll learn:

  • how to tell the difference between "this isn't working yet" and "this will never work"

  • what Shelley changed after her 1:1 coaching call — and why it mattered so much

  • how repeated events build skill and clarity, even when results are inconsistent

  • what finally clicked before her most successful event

If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind.

 

RELATED LINKS:

You can find Shelley's work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones

Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287

A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269

Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

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