305: Here's The Advice That Changed Everything For Shelley

305: Here's The Advice That Changed Everything For Shelley

Author: Susan Bradley: E-commerce Expert February 3, 2026 Duration: 51:44

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there.

This conversation is honest, practical, and especially helpful if you're doing the work but haven't seen the payoff yet.

In this episode, you'll learn:

  • how to tell the difference between "this isn't working yet" and "this will never work"

  • what Shelley changed after her 1:1 coaching call — and why it mattered so much

  • how repeated events build skill and clarity, even when results are inconsistent

  • what finally clicked before her most successful event

If you've been showing up, following the steps, and wondering when it's going to come together — this episode will give you both perspective and proof that you're not behind.

 

RELATED LINKS:

You can find Shelley's work here:
Website: Barkandbone.ca
Instagram: @Meat.On.Bones

Do This When Your Sales Are Down https://www.thesocialsalesgirls.com/blog/do-this-when-your-sales-are-down-episode-287

A $14K Pop-Up Shop Promo Using POD https://www.thesocialsalesgirls.com/blog/a-14k-pop-up-shop-promo-using-pod-episode-269

Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
261: Growing your sales: what you must know first [not-audio_url] [/not-audio_url]

Duration: 21:44
I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales c…
260: Do This If You Aren't Reaching Your Goals [not-audio_url] [/not-audio_url]

Duration: 26:36
Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be. In…
259: How Trisha Built a High-Converting List for Her Product Launch [not-audio_url] [/not-audio_url]

Duration: 31:10
What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previ…
258: The piece of the puzzle you've been missing [not-audio_url] [/not-audio_url]

Duration: 19:24
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from gett…
256: How Pivoting and Consistency Doubled Sales for Wendy [not-audio_url] [/not-audio_url]

Duration: 35:39
In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps…
255: These 7 habits predict success, start implementing them now! [not-audio_url] [/not-audio_url]

Duration: 26:55
Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obst…
254: Everything you want to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
253: Make your Brand + Products Stand Out [not-audio_url] [/not-audio_url]

Duration: 35:45
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surfac…
252: Use these 3 Steps to Get Featured in Gift Guides [not-audio_url] [/not-audio_url]

Duration: 31:08
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode,…