307: Disaster proof your Business - here's how

307: Disaster proof your Business - here's how

Author: Susan Bradley: E-commerce Expert February 17, 2026 Duration: 43:09

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.

Listen in and find out:

💪 How Sam finally "put down the tape gun" and started working ON, not in, her business.
⚙️ What happened when she implemented an automated system to put sales on auto-pilot.

😴How Sam kept earning a paycheck while on bed rest for seventeen months.

 

Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times.

PS  Sam was able to pay herself for 17 months while she was unable to work.
Basically, it was because she had done the work we teach in Reliable Revenue before she got sick.
We only offer this program once a year, and I truly believe that every store owner should do this work.

_______________________

 

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

 

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

 

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
312. Do this and 2x your next Product Launch [not-audio_url] [/not-audio_url]

Duration: 21:46
If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwh…
311: The habits I see that lead to success [not-audio_url] [/not-audio_url]

Duration: 20:49
Wondering what the difference is between a store owner who feels confident and sees steady growth — and one who's working hard but spinning their wheels? It's usually not a great product or a beautiful website. It's a fe…
310: The real reason your sales are unpredictable [not-audio_url] [/not-audio_url]

Duration: 27:21
Recently, I've been working with a group of eCommerce owners who have great products. They're probably much like you! They have good weeks - and some not so good weeks - and over time it feels like a lot of effort to get…
309. Do you have the right traffic? Take these 5 steps and find out. [not-audio_url] [/not-audio_url]

Duration: 35:29
Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the proble…
308. What you need to know about Reliable Revenue [not-audio_url] [/not-audio_url]

Duration: 45:35
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads,…
306: Jen Isn't Making Enough Profit [not-audio_url] [/not-audio_url]

Duration: 34:56
What if the problem isn't profit—but sales? In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not m…
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website,…
304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

Duration: 27:47
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? Th…
303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

Duration: 35:52
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…