312. Do this and 2x your next Product Launch

312. Do this and 2x your next Product Launch

Author: Susan Bradley: E-commerce Expert March 23, 2026 Duration: 21:46

If you're like most store owners I talk to, you probably put a ton of time into finding the perfect product, invest in inventory, get excited about having something new to offer… and then the results are a little underwhelming.

And I bet you immediately think: maybe nobody wants this. Maybe the product was wrong.

But here's what I know after working with hundreds of store owners — in almost every case, it's not the product. It's a missing step in your strategy.

In this week's episode, I'm walking you through our wait list launch strategy step by step. This is training we use inside the Inner Circle, and I'm sharing the whole thing with you — including a real example from one of our coaches who used it and sold out completely.

 

You'll learn:

→ Why launching without a wait list sets you up for disappointment

→ How to build anticipation so people are ready to buy before you even open the cart

→ The exact 4-step process to run your own wait list launch

→ How to use this even if you don't have a new product to launch

 

I really think this one could change how you think about launching. Give it a listen and let me know what you think.

 

RELATED LINKS:

Morgan's strategy to sell out her new collections https://www.thesocialsalesgirls.com/blog/morgans-strategy-to-sell-out-her-new-collections-episode-221

€600+ sales with a list of 40. Here's how. https://www.thesocialsalesgirls.com/blog/proof-that-action-leads-to-results-episode-135

Here's The Advice That Changed Everything For Shelley https://www.thesocialsalesgirls.com/blog/heres-the-advice-that-changed-everything-for-shelley-episode-305

_______________________

 

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

 

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

 

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website,…
304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

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Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? Th…
303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

Duration: 35:52
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…