329: 3 Things You Must Know Before You Take a Business Loan

329: 3 Things You Must Know Before You Take a Business Loan

Author: Susan Bradley: E-commerce Expert July 21, 2026 Duration: 1:02:47

You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself.

If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me,  a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off. 

Listen in and learn:

  • Why six figures in sales doesn't mean six figures in your pocket.

  • Why you can't grow your way out of a profit  problem (but what you can do instead)

  • Why an operating line of credit is the wrong tool for inventory growth

We're walking through her exact numbers, her pricing, and the changes she needs to make before she borrows a single dollar. This is a real strategy conversation, and it's the one I wish someone had with me 25 years ago. 

 

RELATED LINKS:

Chantal's mini coloring books are available at ohcolorme.com, on Amazon in Canada, and through retailers found via the site's store locator.

Ciara Stockeland: https://www.ciarastockeland.com/

What Every Store Owner Needs to Know About Business Debt https://www.thesocialsalesgirls.com/blog/what-every-store-owner-needs-to-know-about-business-debt-episode-267

Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem https://www.thesocialsalesgirls.com/blog/why-more-sales-isnt-fixing-your-cash-flow-problem-episode-318

How to get control of your $ https://www.thesocialsalesgirls.com/blog/how-to-get-control-of-your-episode-158

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
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