EP | 723 - What If You Could Save Your Dad? The Most Powerful Sales Episode You'll Ever Listen To

EP | 723 - What If You Could Save Your Dad? The Most Powerful Sales Episode You'll Ever Listen To

Author: Erin Dimond and Jordan Dugger March 5, 2026 Duration: 12:47

Sales is not just a business skill.

Sometimes it is the moment where someone finally faces reality.

And I'm going to say something intense, but I mean it.

My dad died of a heart attack when he was 59. He had terrible lifestyle habits.

If someone would have got on the phone with him and been like, bro, no, you're not stopping, quitting smoking a week from now. You're stopping today. You're going to leave your family.

If someone went in on him, he'd probably still be alive today.

That's what I want you to sit with and why you need to learn sales with a DGAF attitude.

 

Time Stamps:

 

(0:40) Sales Is When People Face Reality

(2:44) Recent Open Hours Call

(4:55) If You Care, You Will Dig

(7:38) Remind Myself Of My Dad

(10:03) Getting Out Of Your Ego

----------------

🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

----------------

Follow Us on Instagram


Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Podcast Episodes
EP | 686 - How to Go Viral by Pissing People Off In Your Comments [not-audio_url] [/not-audio_url]

Duration: 13:57
I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can…
EP | 678 - Why Low Ticket is Actually Harder Than High Ticket [not-audio_url] [/not-audio_url]

Duration: 12:50
Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way…
EP | 677 - Don't Run Ads or Post Content (Do This Instead) [not-audio_url] [/not-audio_url]

Duration: 8:41
When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today…