EP | 678 - Why Low Ticket is Actually Harder Than High Ticket

EP | 678 - Why Low Ticket is Actually Harder Than High Ticket

Author: Erin Dimond and Jordan Dugger September 29, 2025 Duration: 12:50

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it.

In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!

 

Time Stamps:

 

(0:32) Why Low Ticket Is So Much Harder Than High Ticket

(2:05) When I First Started Online Coaching

(4:45) Perceived Value of Low Ticket vs High Ticket

(6:23) High Ticket Sales Are Easier

(7:07) Human Connection

(8:05) The Math

(10:15) Massive Audience or Brand Exception

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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