Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Author: Scott Shepherd, Host and Flower Educator February 20, 2023 Duration: 50:30

A conversation about flower farming wouldn't be complete without discussing pricing. Having a pricing structure is vital not only for profit success but as we have discussed many times over the years, pricing can be a major source of stress but with proper structure in place, pricing doesn't have to be a dreaded part of your flower farm.

This is part 2 of my chat with Kimby Decker of Millsap Farm but now we are joined by Amelia Ihlo, Founder of Rooted Farmers to discuss their approach to pricing and how it has evolved over the years. Amelia will also share a little about the new pricing tool and its functions and why they saw a need for it in the flower market. I know these aren't always the most fun conversations, but I love Amelia's helpful attitude and her continuous efforts to make our flower lives more efficient and certainly easier to source and sell flowers.

You can listen to Episode 207 with Kimby by visiting her guest page.

Rooted Farmers has a special offer for our listeners. This year, they are offering $75.00 off any plan you choose. Simply Use the code: TFP23 and enjoy the savings and the flowers. Go to Rooted Farmers and choose the plan that works for you.

Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

Learn more about all of our past guests by visiting TheFlowerPodcast.com 

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Real Flower Business

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Rethinking Growth with Lindsey Mizock of Pompelmo Floral [not-audio_url] [/not-audio_url]

Duration: 1:12:14
Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from…
The Science and Art of Plant Breeding with Dr. Keith Hammett [not-audio_url] [/not-audio_url]

Duration: 1:11:38
This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas…
Starting Fresh with Galena Berkompas, Micro Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:08:23
Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it's like to start over on a new piece of land in Van…
What Is Your Most Important Tool: Madeline Hooper of Gardenfit [not-audio_url] [/not-audio_url]

Duration: 1:04:35
What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with h…
Planning for Profit with Jenny Marks, Trademarks Flower Farm [not-audio_url] [/not-audio_url]

Duration: 1:02:58
My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous…