Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Author: Scott Shepherd, Host and Flower Educator February 20, 2023 Duration: 50:30

A conversation about flower farming wouldn't be complete without discussing pricing. Having a pricing structure is vital not only for profit success but as we have discussed many times over the years, pricing can be a major source of stress but with proper structure in place, pricing doesn't have to be a dreaded part of your flower farm.

This is part 2 of my chat with Kimby Decker of Millsap Farm but now we are joined by Amelia Ihlo, Founder of Rooted Farmers to discuss their approach to pricing and how it has evolved over the years. Amelia will also share a little about the new pricing tool and its functions and why they saw a need for it in the flower market. I know these aren't always the most fun conversations, but I love Amelia's helpful attitude and her continuous efforts to make our flower lives more efficient and certainly easier to source and sell flowers.

You can listen to Episode 207 with Kimby by visiting her guest page.

Rooted Farmers has a special offer for our listeners. This year, they are offering $75.00 off any plan you choose. Simply Use the code: TFP23 and enjoy the savings and the flowers. Go to Rooted Farmers and choose the plan that works for you.

Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

Learn more about all of our past guests by visiting TheFlowerPodcast.com 

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
The Seeds We Save, The Blooms We Shape: Inside Dawn Creek Farm [not-audio_url] [/not-audio_url]

Duration: 1:12:41
This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decad…
Building Your Best Farm: Adrianne Gammie of Marilla Field and Flora [not-audio_url] [/not-audio_url]

Duration: 1:08:01
In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm,…
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm [not-audio_url] [/not-audio_url]

Duration: 1:06:47
We're chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole's story is all about planting roots, both literal…
Design, Relationships, and Giving Back: Pili Fuentes's Floral Story [not-audio_url] [/not-audio_url]

Duration: 58:51
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with l…
Streamlining and Growing Your Flower Business with Niki Irving [not-audio_url] [/not-audio_url]

Duration: 1:07:01
This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates b…
Flowering Without Fear: The Florista, Meg Hutchinson [not-audio_url] [/not-audio_url]

Duration: 1:08:31
Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focu…