Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Author: Scott Shepherd, Host and Flower Educator February 20, 2023 Duration: 50:30

A conversation about flower farming wouldn't be complete without discussing pricing. Having a pricing structure is vital not only for profit success but as we have discussed many times over the years, pricing can be a major source of stress but with proper structure in place, pricing doesn't have to be a dreaded part of your flower farm.

This is part 2 of my chat with Kimby Decker of Millsap Farm but now we are joined by Amelia Ihlo, Founder of Rooted Farmers to discuss their approach to pricing and how it has evolved over the years. Amelia will also share a little about the new pricing tool and its functions and why they saw a need for it in the flower market. I know these aren't always the most fun conversations, but I love Amelia's helpful attitude and her continuous efforts to make our flower lives more efficient and certainly easier to source and sell flowers.

You can listen to Episode 207 with Kimby by visiting her guest page.

Rooted Farmers has a special offer for our listeners. This year, they are offering $75.00 off any plan you choose. Simply Use the code: TFP23 and enjoy the savings and the flowers. Go to Rooted Farmers and choose the plan that works for you.

Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

Learn more about all of our past guests by visiting TheFlowerPodcast.com 

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Sponsors of The Flower Podcast

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Real Flower Business

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Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Amelia's Flowers with Mattie Bush-Martin [not-audio_url] [/not-audio_url]

Duration: 48:36
One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for…
Questions for a Floral Wholesaler: Scott Shepherd [not-audio_url] [/not-audio_url]

Duration: 1:02:33
Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and un…
Are You Using The Old Farmer's Almanac? [not-audio_url] [/not-audio_url]

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From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer's Almanac has been a go-to guide offering invaluable insights into moon phase plantin…
Replay: Get Back Up! Sandra Sigman of Les Fleurs [not-audio_url] [/not-audio_url]

Duration: 1:09:41
This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book display…
Dundee Butcher:  Paving the Future with Phoam Labs [not-audio_url] [/not-audio_url]

Duration: 1:02:24
My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower S…
The New Field Guide by Dr. Allan Armitage [not-audio_url] [/not-audio_url]

Duration: 53:40
I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impa…