Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Rooted Farmers Pricing Tools and Trends with Amelia Ihlo and Kimby Decker

Author: Scott Shepherd, Host and Flower Educator February 20, 2023 Duration: 50:30

A conversation about flower farming wouldn't be complete without discussing pricing. Having a pricing structure is vital not only for profit success but as we have discussed many times over the years, pricing can be a major source of stress but with proper structure in place, pricing doesn't have to be a dreaded part of your flower farm.

This is part 2 of my chat with Kimby Decker of Millsap Farm but now we are joined by Amelia Ihlo, Founder of Rooted Farmers to discuss their approach to pricing and how it has evolved over the years. Amelia will also share a little about the new pricing tool and its functions and why they saw a need for it in the flower market. I know these aren't always the most fun conversations, but I love Amelia's helpful attitude and her continuous efforts to make our flower lives more efficient and certainly easier to source and sell flowers.

You can listen to Episode 207 with Kimby by visiting her guest page.

Rooted Farmers has a special offer for our listeners. This year, they are offering $75.00 off any plan you choose. Simply Use the code: TFP23 and enjoy the savings and the flowers. Go to Rooted Farmers and choose the plan that works for you.

Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

Learn more about all of our past guests by visiting TheFlowerPodcast.com 

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Sponsors of The Flower Podcast

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Rooted Farmers

Real Flower Business

The Gardeners Workshop

Alaska Peony Cooperative

 

 


Scott Shepherd has spent years immersed in the world of blooms, not just as a host but as an educator, and he brings that entire perspective to The Flower Podcast. This isn't just about pretty arrangements; it's a deep, root-level exploration of the entire floral industry. Conversations here weave between the practical realities of running a business and the sheer creative joy found in a garden. You'll hear from the people whose hands are in the soil-flower farmers and growers-as well as the designers, photographers, and entrepreneurs who translate that natural beauty into art and commerce. Each episode features a different voice from this vibrant community, sharing specific knowledge on trends, techniques, and the personal journeys that fuel a life with flowers. Whether you're a professional florist looking for savvy advice, a hobbyist seeking inspiration, or simply someone who appreciates the intersection of nature and enterprise, this podcast offers a unique bouquet of insights. Tune in for genuine, meandering chats that always circle back to a shared passion, revealing the surprising depth and connectivity within the floral world.
Author: Language: English Episodes: 100

The Flower Podcast
Podcast Episodes
Creating Forever Floral Designs with Bex Partridge of Botanical Tales [not-audio_url] [/not-audio_url]

Duration: 1:06:35
I am excited to introduce Bex Partridge of Botanical Tales in the UK. Specializing in creating sustainable, everlasting designs with dried flowers, Bex skillfully takes them through their lifecycle, from seed to breath-t…
Becoming a Floral Entrepreneur With John Mark Sharpe [not-audio_url] [/not-audio_url]

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Today's guest is John Mark Sharpe and his business John Mark Enterprises is located in Germantown, Tennessee outside of Memphis. In 2009, with Gran's encouragement, John Mark took the leap and started John Mark Enterpris…
2022 Charlotte Smith: Having a Profital Mindset [not-audio_url] [/not-audio_url]

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This week we're replaying one of our past episodes with our guest Charlotte Smith. She teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going again…
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Duration: 1:13:31
This week, my guest's story began with a high school internship that led her down a surprising path into farming vegetables and a personal interest in the beauty of flowers and the joy of sharing them with others. Somewh…
Growing Roses for Your Local Florists: Lauren Uhlig of Florxeight [not-audio_url] [/not-audio_url]

Duration: 1:10:43
Meet our guest of the week, Lauren Uhlig of FlorxEight! Join us as we dive into her incredible journey as a full-time architect turned passionate rose enthusiast. Since planting her first roses in 2017, her urban Marylan…
Growing Pansies and more with Brenna Estrada of Three Brothers Blooms [not-audio_url] [/not-audio_url]

Duration: 1:04:22
Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Wa…
2021: Amy Marella of The Hidden Garden [not-audio_url] [/not-audio_url]

Duration: 1:07:18
This week's guest started her floral studio as a little flower shop with the sole inspiration to make people happy via beautiful flower arrangements. With minimal flower experience, a passion for flowers and determinatio…