Introduction to Facebook Advertising

Introduction to Facebook Advertising

Author: MAKARAND UTPAT April 27, 2021 Duration: 8:16

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand shares his insights about Facebook advertising.

Utilizing Facebook

[00:37]

Facebook advertising is a must have in your arsenal. Unlike the up and coming trend of Instagram or Snapchat, Facebook has features and capabilities it can offer.

Levels of Categories

[01:22]

There are categories you need to understand before diving into Facebook Advertising;

1. High-level, broad-based Category

a. Demographics

i. Age

ii. Gender

iii. Ethnicity

b. The page interest of your target audience

c. Understanding the activity of the audience based on your website

2. Internet-based Category

a. Facebook suggests a pool of target audience after inputting certain criteria. You can take advantage by:

i. Video highlights of your products and services

ii. Writing a copy of your offers in your target marketplace

Advice

[04:04]

Don’t go after a big piece of pie as it can get expensive quickly. Less is more. The more specific your ad is, the more impact and resonance it can make to your audience—that is what you want to happen.

Go to https://www.makarandutpat.com/ to ignite your digital marketing potential and get you started getting visible for your business, growing your brand, building high-performing teams, and turning goals into reality.

You can also follow Makarand on his socials:

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Hosted by MAKARAND UTPAT, The New Age of Influence is a conversation about what it really takes to stand out and lead in today's crowded landscape. Each episode digs into the practical and personal sides of building something that matters, whether that's a brand, a business, or a lasting reputation. You'll hear frank discussions on marketing, the psychology of branding, and the often-messy journeys through success and failure. Makarand draws from his own experiences and brings in a variety of voices through interviews, all focused on the core idea of personal excellence. The aim isn't just theoretical inspiration; it's about actionable shifts in mindset and method. Tuning into this podcast means engaging with ideas that challenge your current approach, encouraging you to refine how you operate. It's about developing the clarity and resilience to not only grow your influence but to use it meaningfully-to connect more authentically with your audience and create impact that translates into tangible progress for your work. This is for entrepreneurs and business thinkers ready to move beyond surface-level advice and invest in the deeper work required to move the needle.
Author: Language: en-us Episodes: 100

The New Age of Influence
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