Stop Using Stock Photos

Stop Using Stock Photos

Author: MAKARAND UTPAT July 19, 2021 Duration: 2:59

In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand clarifies why using stock photos is a terrible idea for website creation and what it does to prospect clients.

Bad idea

[00:00]

Makarand recommends that people should not use stock pictures as it will drive visitors away.

Exclusivity

[00:51]

It is about exclusivity. Stock photos are inexpensive and common, which means anyone can use them, even your competitor. When you lose exclusivity, it removes your uniqueness.

Authenticity

[01:11]

He asserted that social media is all about creating that long-lasting connection. It would help if you knew how to utilize that human element to capture your customer's eye.


Hosted by MAKARAND UTPAT, The New Age of Influence is a conversation about what it really takes to stand out and lead in today's crowded landscape. Each episode digs into the practical and personal sides of building something that matters, whether that's a brand, a business, or a lasting reputation. You'll hear frank discussions on marketing, the psychology of branding, and the often-messy journeys through success and failure. Makarand draws from his own experiences and brings in a variety of voices through interviews, all focused on the core idea of personal excellence. The aim isn't just theoretical inspiration; it's about actionable shifts in mindset and method. Tuning into this podcast means engaging with ideas that challenge your current approach, encouraging you to refine how you operate. It's about developing the clarity and resilience to not only grow your influence but to use it meaningfully-to connect more authentically with your audience and create impact that translates into tangible progress for your work. This is for entrepreneurs and business thinkers ready to move beyond surface-level advice and invest in the deeper work required to move the needle.
Author: Language: en-us Episodes: 100

The New Age of Influence
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