All Things Email - with Carolina Moore

All Things Email - with Carolina Moore

Author: Sam Hunter February 4, 2026 Duration: 56:49

#068 - Carolina Moore comes back to the podcast to discuss all things having to do with email strategy. We cover email providers, lead magnets, how to interpret analytics, and what goes on under the hood of the internet with respect to deliverability, unsubscribes, and junk mail.

We also talk about the bane of small businesses everywhere, the dreaded credit card charge-back, and why it’s ALWAYS kind to reach out to a small business to resolve an issue before you call the credit card co.

Show Notes

Website - https://alwaysexpectmoore.com/

YouTube - https://www.youtube.com/craftmoore

Instagram - @craftmoore - https://www.instagram.com/craftmoore

Facebook Group for Quilt Pattern Designers - https://www.facebook.com/groups/856309977824732

Embroidered Journey - https://embroideredjourney.com/

Back to Nature QAL - https://www.leilagardunia.com/back-to-nature-paper-piecing-quilt-along

Flodesk - https://flodesk.com/

Aweber - https://www.aweber.com/

Mailchimp - https://mailchimp.com/

Kit - https://kit.com/

WooCommerce - https://woocommerce.com/

Lego Sam Blanket Fort - https://www.instagram.com/huntersds/p/CEl84sQnNQs/

How to Own a Revolutionary Craft Biz is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Where to find Sam Hunter:

How to Own a Revolutionary Craft Biz - www.revcraftbiz.com

Hunter’s Design Studio - www.huntersdesignstudio.com

Embroidered Journey - www.embroideredjourney.com

Sam Hunter Art - www.samhunterart.com

The RevCraftBiz Podcast is a Quilt Talk™ product

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Sam Hunter has spent years running her own craft business, and in The Rev Craft Biz Podcast, she pulls up a chair with fellow quilters and makers to have the conversations they usually save for retreats or late-night texts. This isn't about abstract theory; it's the grounded, sometimes messy reality of turning a passion into a sustainable livelihood. Each episode feels like eavesdropping on a frank discussion between friends who understand the unique pressures of the creative marketplace. They dig into the practicalities of entrepreneurship-from pricing and production to marketing and mindset-while never losing sight of the art that started it all. You’ll hear honest stories about juggling creative work with administrative demands, strategies for avoiding burnout, and how to protect the time needed to actually make things. More than just business tips, this podcast explores how these individuals are actively working to reshape their corner of the craft industry into something more inclusive and supportive. For anyone who has ever felt alone at their sewing machine or workbench, wondering how to make it all work, Sam’s conversations offer camaraderie, actionable ideas, and a reminder that the path is always being stitched together one thread at a time. Tune in for a blend of solid business insight and genuine artistic community, all from voices who live this work every single day.
Author: Language: English Episodes: 75

The Rev Craft Biz Podcast
Podcast Episodes
A Short Session in Perspective - With Sam Hunter [not-audio_url] [/not-audio_url]

Duration: 21:51
024: In this episode, Sam reads an essay from a dozen years ago, one she returns to regularly. The essay was written by Linds Redding, an advertising designer, about the dangers of killing yourself for your job.Read the…
Making a Community - With Jo Westfoot [not-audio_url] [/not-audio_url]

Duration: 1:45:08
#23: Jo Westfoot talks about the quilting community she has created, and what she does to keep them learning new things. We also chat about the difference between British and American ways of presenting an online persona…
Choosing the Right Way for YOU - with Teresa Coates (Part 2) [not-audio_url] [/not-audio_url]

Duration: 37:20
#21: Part 2 of my convo with my dear friend Teresa Coates. We chat about making decisions along the way to make your life and business easier.SHOW NOTESWebsite - https://www.teresacoates.com/Pattern Website - https://cri…
Why it's OK to keep your day job - with Teresa Coates (Part 1) [not-audio_url] [/not-audio_url]

Duration: 53:25
#20: In this episode I’m talking with my dear friend Teresa Coates. We chat about the long road to bringing a dream career into being (and the surprising twists along the way) and why it’s OK to love your day job and not…
Helping people find their creative voice - with Deborah Boschert [not-audio_url] [/not-audio_url]

Duration: 1:16:44
#19: Deborah Boschert talks about her love of teaching people to find their own creative voice. We also talk about art versus craft in quilting and fiber art competitions.Show NotesWebsite - https://www.deborahsstudio.co…
The making of an award winning quilt - With Ginny Robinson [not-audio_url] [/not-audio_url]

Duration: 1:12:35
#18: Ginny Robinson shares a lot about her design choices on the way to making her QuiltCon Best of Show winning quilt, What We Will Use as Weapons – a List of School Supplies. We also talk about her idea of one creative…
Copying, Stealing, and Standardizing - with Ange Wilson [not-audio_url] [/not-audio_url]

Duration: 1:00:24
#17: Ange Wilson Part TWOIn this pair of episodes I have a right old natter with my Aussie pal Ange Wilson. We talk about so many things, from copying and stealing patterns, to pondering if standardizing pattern writing…
Having trusted colleagues to turn to - with Ange Wilson [not-audio_url] [/not-audio_url]

Duration: 1:01:14
#16: Ange Wilson Part ONEIn this pair of episodes I have a right old natter with my Aussie pal Ange Wilson. We talk about so many things, from copying and stealing patterns, to pondering if standardizing pattern writing…
Starts, Stops and Pivots - with Holly Marsh [not-audio_url] [/not-audio_url]

Duration: 1:12:32
#15: Holly Marsh talks about starting and stopping a handmade business, health-driven hard stops, pivoting into a services business, and what steps she took to protect one of her artworks that was stolen.Show NotesInstag…