Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know

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The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions.

In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.

The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let’s talk about what to do next.

Jordan dives into:

• How to adjust pricing without losing customers
• The best fulfillment workarounds to avoid tariff hikes
• How to reposition your brand to stay competitive in the U.S.
• Why you should consider expanding to new international markets
• Step-by-step strategies to survive and thrive despite the tariffs

Key Takeaways & Next Steps

• Raise prices strategically—consider splitting the tariff cost with customers.
• Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.
• Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.
• Adjust marketing & messaging—double down on brand loyalty & premium positioning.
• Look into tariff-exempt strategies—some goods/categories might have workarounds.
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