Think Multifamily Podcast
There's no easy button for finding accredited investors. The syndicators who think there is are burning through marketing budgets chasing lists that will never convert.
In Part 1 of this three-part series, executive sales coach Keely Hubbard and DMI Holdings founder Eric Mattingly share the only approach that actually works: organic lead generation, niching down, and knowing where high-net-worth individuals are already ready to have a conversation.
In this episode you will learn:
• Why buying accredited investor lists fails — and what six figures in marketing taught Eric's firm about the limits of paid acquisition
• How Think Multifamily funds $8M deals in two weeks — and why you can't replicate it without years of relationship foundation
• Why niching down beats broadcasting — the optometrist example that shows how a specific message reaches the right people every time
• How to identify your niche, their pain points, and why your target audience has to have actual investable capital
• The bar strategy: where wealthy people gather on weeknights — and Eric's technique for working through a room without a table
• Why four to five quality conversations per month is a more sustainable and effective target than chasing thousands of leads
This is Part 1 of a three-part series. Continue with Episodes 138 and 139.
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