3: Turn the Tide for the Apparels category: Leverage digital influencer for resurgence

3: Turn the Tide for the Apparels category: Leverage digital influencer for resurgence

Author: CNBC-TV18 July 21, 2020 Duration: 22:52
Welcome to the third podcast of Turn the Tide series by Facebook and BCG where this week we have all eyes on the apparel industry to decode how digital is likely to influence up to 60% of apparel consumers. With the increased usage of social media post pandemic, over 40% consumers learn about products across categories through designers and influencers. This report reveals how brands should drive innovation and implement digital strategies to drive business resurgence in a post COVID-19 world. 

There's a map being drawn for the future of business in India, and Turn the Tide with Facebook & BCG provides the coordinates. This isn't just theoretical discussion; it's a concrete audio series from CNBC-TV18 built directly on a pioneering industry report. Each episode digs into the profound shifts in how people now discover, choose, and buy products, examining these changes sector by sector. You'll hear specific analysis on the altered consumer landscape, moving beyond broad generalizations to understand the practical challenges and tangible openings companies are facing right now. The conversations in this podcast focus on the actionable opportunities that emerge when businesses learn to navigate this new path to purchase, offering leaders and strategists a clearer sense of direction. For anyone involved in shaping a company's next steps, tuning into this series means accessing a vital resource, translating unprecedented trends into a plan for what comes next.
Author: Language: English Episodes: 8

Turn the Tide with Facebook & BCG
Podcast Episodes
2: Turn the Tide: Digital to influence 7/10 mobile consumers [not-audio_url] [/not-audio_url]

Duration: 23:23
Welcome to the second podcast of Turn the Tide series by Facebook & Boston Consulting Group (BCG) where this week we discuss the mobile category with the biggest industry stalwarts as they offer insights on how businesse…
1: Turn the Tide: Unlock The New Path To Purchase [not-audio_url] [/not-audio_url]

Duration: 19:47
Facebook and Boston Consulting Group (BCG) present Turn the Tide, based on an industry-first report offering valuable sector-wise insights into how businesses are grappling with the new reality that a global pandemic has…