4: Turn the Tide for the CPG category: Solutions to leverage 1.3x increase in digital influence for brands

4: Turn the Tide for the CPG category: Solutions to leverage 1.3x increase in digital influence for brands

Author: CNBC-TV18 July 28, 2020 Duration: 20:39
Welcome to the fourth podcast of Turn the Tide series by Facebook & BCG. This week, we dive into the Consumer Packaged Goods industry to analyze how marketers must make their brands digitally salient to accelerate growth in the post-COVID-19 world. As people turn to virtual experiences for every facet of their life, the CPG sector needs to orchestrate the supply chain management to meet demand variability and adapt to changing consumer behaviour. The episode shares actionable guidance on key challenges that brands are facing that digital can help resolve for a seamless transition from an offline to an online experience.

There's a map being drawn for the future of business in India, and Turn the Tide with Facebook & BCG provides the coordinates. This isn't just theoretical discussion; it's a concrete audio series from CNBC-TV18 built directly on a pioneering industry report. Each episode digs into the profound shifts in how people now discover, choose, and buy products, examining these changes sector by sector. You'll hear specific analysis on the altered consumer landscape, moving beyond broad generalizations to understand the practical challenges and tangible openings companies are facing right now. The conversations in this podcast focus on the actionable opportunities that emerge when businesses learn to navigate this new path to purchase, offering leaders and strategists a clearer sense of direction. For anyone involved in shaping a company's next steps, tuning into this series means accessing a vital resource, translating unprecedented trends into a plan for what comes next.
Author: Language: English Episodes: 8

Turn the Tide with Facebook & BCG
Podcast Episodes
2: Turn the Tide: Digital to influence 7/10 mobile consumers [not-audio_url] [/not-audio_url]

Duration: 23:23
Welcome to the second podcast of Turn the Tide series by Facebook & Boston Consulting Group (BCG) where this week we discuss the mobile category with the biggest industry stalwarts as they offer insights on how businesse…
1: Turn the Tide: Unlock The New Path To Purchase [not-audio_url] [/not-audio_url]

Duration: 19:47
Facebook and Boston Consulting Group (BCG) present Turn the Tide, based on an industry-first report offering valuable sector-wise insights into how businesses are grappling with the new reality that a global pandemic has…