7: Turn the Tide: Using social creativity to transform brands, commerce and experiences

There's a map being drawn for the future of business in India, and Turn the Tide with Facebook & BCG provides the coordinates. This isn't just theoretical discussion; it's a concrete audio series from CNBC-TV18 built directly on a pioneering industry report. Each episode digs into the profound shifts in how people now discover, choose, and buy products, examining these changes sector by sector. You'll hear specific analysis on the altered consumer landscape, moving beyond broad generalizations to understand the practical challenges and tangible openings companies are facing right now. The conversations in this podcast focus on the actionable opportunities that emerge when businesses learn to navigate this new path to purchase, offering leaders and strategists a clearer sense of direction. For anyone involved in shaping a company's next steps, tuning into this series means accessing a vital resource, translating unprecedented trends into a plan for what comes next.