6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

Author: CNBC-TV18 August 10, 2020 Duration: 20:46
Welcome to the sixth podcast of Turn the Tide series by Facebook and BCG. This week, we look at opportunities for Indian automakers to leverage the power of digital as a road to recovery with zero contact consumer journeys to drive consumer engagement. As re-inventing and re-imagining become the buzzword in the automotive world, brands should focus on strengthening online-offline pathways to meet customer expectations and improve sales conversion in a post COVID-19 era. This episode talks about the new pathway for the auto industry with increased digital solutions, expectations of a seamless omni-channel experience and the growing importance of virtual after-sales service. 

There's a map being drawn for the future of business in India, and Turn the Tide with Facebook & BCG provides the coordinates. This isn't just theoretical discussion; it's a concrete audio series from CNBC-TV18 built directly on a pioneering industry report. Each episode digs into the profound shifts in how people now discover, choose, and buy products, examining these changes sector by sector. You'll hear specific analysis on the altered consumer landscape, moving beyond broad generalizations to understand the practical challenges and tangible openings companies are facing right now. The conversations in this podcast focus on the actionable opportunities that emerge when businesses learn to navigate this new path to purchase, offering leaders and strategists a clearer sense of direction. For anyone involved in shaping a company's next steps, tuning into this series means accessing a vital resource, translating unprecedented trends into a plan for what comes next.
Author: Language: English Episodes: 8

Turn the Tide with Facebook & BCG
Podcast Episodes
2: Turn the Tide: Digital to influence 7/10 mobile consumers [not-audio_url] [/not-audio_url]

Duration: 23:23
Welcome to the second podcast of Turn the Tide series by Facebook & Boston Consulting Group (BCG) where this week we discuss the mobile category with the biggest industry stalwarts as they offer insights on how businesse…
1: Turn the Tide: Unlock The New Path To Purchase [not-audio_url] [/not-audio_url]

Duration: 19:47
Facebook and Boston Consulting Group (BCG) present Turn the Tide, based on an industry-first report offering valuable sector-wise insights into how businesses are grappling with the new reality that a global pandemic has…