The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

Author: Clay Conry January 20, 2026 Duration: 51:07

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.

Sponsor:

Wineglass Ranch

Take the Survey:

Working Cows 2026 Listener Survey

Relevant Links:

Arrow L Ranch Composite Bull Sale


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 100

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
How Peter Byck Learned to Tell Holistic Stories (WCP 456) [not-audio_url] [/not-audio_url]

Duration: 1:19:18
Telling a story that takes into account the vast network of interconnected systems is difficult. This has been the journey Peter Byck has been on for nearly a decade. He started with the Carbon Cowboys and now he has rel…
Meeting the Demand for Regenerative Products (WCP 449) [not-audio_url] [/not-audio_url]

Duration: 53:57
The market for products raised regeneratively is continuing to grow and mature. It may have even reached a tipping point. The consumers looking for these products are educated, tenacious, and willing to pay more for prod…
Making Artificial Intelligence Work for Ranchers (WCP 448) [not-audio_url] [/not-audio_url]

Duration: 46:51
Artificial Intelligence presents an opportunity for ranchers to outsource some of the tasks that they may not enjoy as much as others. Among them are data and analytics. Rooted Ag is on a mission to help farmers and ranc…
Profiting from Diversity by Developing Marketing Skill (WCP 447) [not-audio_url] [/not-audio_url]

Duration: 52:50
Diversity is a key to success in regenerative agriculture. However, most markets are not set up to receive diversity. This means we will have to develop our own markets to profit from the diversity we are bringing to our…