GPT-4. It's alive. IT'S ALIVE!

GPT-4. It's alive. IT'S ALIVE!

Author: Paul Avery and Martin Broadhurst March 17, 2023 Duration: 53:01

Introduction

In this episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their impact on the marketing landscape, featuring GPT-4, Microsoft Copilot, D-ID, and Adept.

Story 1: GPT-4 - It's Alive! IT'S ALIVE!

Paul provides an overview of GPT-4, highlighting its multimodal capabilities, enhanced reasoning, improved safety and alignment, long input text, impressive multi-language capabilities, and performance with low-resource languages.

Martin shares the story of Mitheind, an Icelandic startup using GPT-4 to generate a new term for a cat.

Story 2: Microsoft Copilot

Paul introduces Microsoft Copilot, as presented by Jared Spataro, CVP, Modern Work & Business Applications. He explains Copilot's integration with Microsoft 365 apps, large language models, and the ability to turn natural language prompts into productivity actions.

Examples include PowerPoint presentation creation, FAQ generation, and more. Martin mentions the release of Generative AI for Google Workspace.

Story 3: D-ID

Martin discusses D-ID, a company that combines near-human looking avatars with AI-generated voices for website chatbots or video chats with customer service reps.

Story 4: Adept Raises $350 Million in Funding

Paul announces Adept's recent $350 million funding round, highlighting its generative AI that takes natural language input and turns it into actions. For more information, visit https://www.adept.ai/.

Tool of the Week: GPT-4

Martin explores the what, who, and why of GPT-4, providing insights on how to get started with this powerful AI tool.

Conclusion

Join Paul and Martin as they delve into the world of AI-driven marketing and explore the potential of these groundbreaking tools. Subscribe to the Artificially Intelligent Marketing podcast for future episodes, and leave a review if you enjoyed the show!


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
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