Leveraging Podcasting to Reflect Your Company Culture

Leveraging Podcasting to Reflect Your Company Culture

Author: Jessica Rhodes April 10, 2026 Duration: 22:39

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

  • Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
  • The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
  • How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
  • The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
  • Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
  • Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
  • The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
Your Business Isn't Sustainable...And That's Okay [not-audio_url] [/not-audio_url]

Duration: 6:30
On today’s episode of Monetize the Mic, Margy and Jess discuss why your business isn’t sustainable and why that’s not entirely a bad thing. After a coaching client came to the realization that her business wasn’t sustain…
Top 5 CEO Lessons from 2021 [not-audio_url] [/not-audio_url]

Duration: 26:19
On today’s episode of Monetize the Mic, Margy is sharing her top five CEO lessons from 2021. Margy and Jess talk about the importance of asking questions to advocate for your own clarity, being a stand for your own excel…
Dangerous Truisms [not-audio_url] [/not-audio_url]

Duration: 31:22
On today's episode of Monetize the Mic, Margy and Jess are talking about the power of just taking the leap and implementing something, even if it's not perfect right now. "Do it, even if it's sloppy" is not universally g…
Don't Make a Vision Board [not-audio_url] [/not-audio_url]

Duration: 8:33
On today's episode of Monetize the Mic, Margy and Jess are talking about why you shouldn't make a vision board...because you should make a presence board instead. For some people, vision boards are helpful to guide you t…
Does Your CTA Need a Facelift? [not-audio_url] [/not-audio_url]

Duration: 11:51
On today's episode of Monetize the Mic, Jess and Margy talk about how to improve your call to action. The call to action is how you convert the audience of the show into clients, so you want to be intentional when creati…
Closing High Ticket Sales Outside of Launches [not-audio_url] [/not-audio_url]

Duration: 15:48
On today's episode of Monetize the Mic, Jess and Margy discuss how you can close high ticket sales outside of a launch by guesting on podcasts. Your interviews will help you develop high trust with podcast audiences and…
What Success Looks Like with Podcast Guesting [not-audio_url] [/not-audio_url]

Duration: 17:10
On today’s episode, of Monetize the Mic, we’re answering the frequently asked question: What does success look like with podcast guesting? After establishing who this strategy is and isn't for, Margy and Jess go over the…
Delivering a Brand Strengthening Interview [not-audio_url] [/not-audio_url]

Duration: 23:15
On today's episode of Monetize the Mic, Jess and Margy are talking about how to deliver a brand strengthening podcast interview so you can skyrocket your visibility (because you don't have a brand if nobody knows who you…
17 Tips for Maximizing Your Experience and Results as a Podcast Guest [not-audio_url] [/not-audio_url]

Duration: 10:09
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!…
Increasing Your Profit with Melissa Houston [not-audio_url] [/not-audio_url]

Duration: 26:34
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!…