Leveraging Podcasting to Reflect Your Company Culture

Leveraging Podcasting to Reflect Your Company Culture

Author: Jessica Rhodes April 10, 2026 Duration: 22:39
Interview Connections | The Leading Podcast Booking Agency
BusinessEntrepreneurshipMarketing

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

  • Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
  • The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
  • How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
  • The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
  • Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
  • Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
  • The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

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Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
Self-Trust with Dr. Joli Hamilton [not-audio_url] [/not-audio_url]

Duration: 28:43
On this episode of Monetize the Mic, Jess got the chance to speak with Dr. Joli Hamilton about trust and non-monogamy! Joli is a research psychologist, an AASECT certified sex educator, TEDx speaker, and a sex + relation…
Purpose-Driven Authors with Jyotsna Ramachandran [not-audio_url] [/not-audio_url]

Duration: 21:30
On this episode of Monetize the Mic, Jess got the chance to speak with one of our favorite clients at Interview Connections, Jyotsna Ramachandran about purpose-driven authors! Jyotsna is a bestselling author, book publis…
Uncompromising Intimacy with Alexandra Stockwell [not-audio_url] [/not-audio_url]

Duration: 16:20
On this episode of Monetize the Mic, Jess was thrilled to speak with Interview Connections client Alexandra Stockwell about uncompromising intimacy. Alexandra Stockwell, MD is a Luxury Love and Intimacy Mentor, known as…
Clearing Limiting Beliefs with Jean Atman [not-audio_url] [/not-audio_url]

Duration: 20:28
On this episode of Monetize the Mic, Jess sat down with Interview Connections client Jean Atman to talk about clearing limiting beliefs! Jean is a Soul Evolution Coach and Energy Medicine Specialist and is a leading expe…
Relaunch Yourself with Hilary DeCesare [not-audio_url] [/not-audio_url]

Duration: 30:39
On this episode of Monetize the Mic, Jess got to speak with Interview Connections Client Hilary DeCesare about relaunching yourself! Hilary DeCesare is an award-winning entrepreneur, host of The Silver Lined ReLaunch, an…
Storytelling on Podcasts with Gabrielle Dolan [not-audio_url] [/not-audio_url]

Duration: 20:45
On this episode of Monetize the Mic, Jess sat down with Gabrielle Dolan to talk about the importance of storytelling on podcasts. Gabrielle can tell you a story or two. In fact, it was while working in senior leadership…
Confronting Visibility Blocks with Spencer Snakard [not-audio_url] [/not-audio_url]

Duration: 26:19
On this episode of Monetize the Mic, Jess gets the chance to talk with Interview Connections client Spencer Snakard about confronting visibility blocks! Spencer Snakard is an executive transformation coach, trainer, and…
Women’s Visibility with Lee Caraher [not-audio_url] [/not-audio_url]

Duration: 23:38
Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy!…
The Power of Masterminds [not-audio_url] [/not-audio_url]

Duration: 13:45
On this episode of Monetize the Mic, Jess and Margy discuss the power of masterminds. As a listener of Monetize the Mic, you probably know that Interview Connections helps their clients increase their visibility as a gue…
Setting High Goals [not-audio_url] [/not-audio_url]

Duration: 20:06
On this episode of Monetize the Mic, Jess and Margy talk about the why behind setting high goals. At Interview Connections, Jess and Margy love to set crazy high goals and go for them. Something they like to acknowledge…

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