Leveraging Podcasting to Reflect Your Company Culture

Leveraging Podcasting to Reflect Your Company Culture

Author: Jessica Rhodes April 10, 2026 Duration: 22:39
Interview Connections | The Leading Podcast Booking Agency
BusinessEntrepreneurshipMarketing

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

  • Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
  • The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
  • How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
  • The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
  • Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
  • Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
  • The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

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Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
The Paradox of More [not-audio_url] [/not-audio_url]

Duration: 13:06
On today’s episode of Monetize the Mic, Jess and Margy are talking about the paradox of more. The paradox of more has been coming up in the business over and over again and Margy realized that some problems don’t need to…
How to Use Press Releases to Gain Visibility with Mickie Kennedy [not-audio_url] [/not-audio_url]

Duration: 19:32
On today’s episode of Monetize the Mic, Jess is talking with Mickie Kennedy about using press releases to gain visibility. Mickie is an Interview Connections client and helps small business owners, authors, and startups…
How to Bring "Doing Good" and "Making Money" Back Together [not-audio_url] [/not-audio_url]

Duration: 36:49
On today’s episode of Monetize the Mic, Jess and Margy are talking with Co-Founder of Benefit Capital, Bessi Graham. Recently, Bessi helped Margy realize that there are many ways that businesses can give back that don’t…
How We Got to a $500k Month [not-audio_url] [/not-audio_url]

Duration: 36:39
In today’s episode of Monetize the Mic, Margy and Jess talk about how they got Interview Connections to its first $500k revenue month. In 2019, Margy set a goal for the company to have a $500k month and thought it would…
You Can Do Better with Vasavi Kumar [not-audio_url] [/not-audio_url]

Duration: 25:49
On today’s episode of Monetize the Mic, Jess is talking with Vasavi Kumar, a self-expression and confidence coach. Vasavi used to hate herself: she had to confront the ugliest parts of herself when she decided to conquer…
Asking the Right Questions with Isaac and Natasha Ho [not-audio_url] [/not-audio_url]

Duration: 24:22
On today’s episode of Monetize the Mic, Jess is joined by Isaac and Natasha Ho. Isaac and Natasha are clients of Interview Connections and your classic business power couple. In this interview, they share why they decide…
How Steve Wiideman Closed a $60k Agency Client from Podcast Guesting [not-audio_url] [/not-audio_url]

Duration: 20:28
On today’s episode of Monetize the Mic, Jess is talking with Interview Connections client Steve Wiideman of Wiideman Consulting Group. Steve has achieved some incredible results with podcast guesting including improved S…
Replay: Elisabeth Kristof's Episode of We Get It, Your Dad Died [not-audio_url] [/not-audio_url]

Duration: 58:36
On today’s episode of Monetize the Mic, Margy is sharing an episode from the most recent season of her podcast We Get It, Your Dad Died. This episode features an interview with Elisabeth Kristof of Brain Based Wellness.…

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