The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

Author: John Jantsch Language: English Episodes: 100
For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Episodes
How to Turn a Moment Into Momentum [not-audio_url] [/not-audio_url]

Duration: 20:21
Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of…
How Books Can Shape Success [not-audio_url] [/not-audio_url]

Duration: 26:54
Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, an…
7 Steps to a Complete Visibility Audit [not-audio_url] [/not-audio_url]

Duration: 10:22
John breaks down why SEO is no longer just about rankings—it's about visibility. In this solo episode, he shares the seven key steps of a complete visibility audit, from showing up in AI search and local map packs to bui…
Why Your LinkedIn Ads Aren't Working [not-audio_url] [/not-audio_url]

Duration: 21:09
Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, joins John Jantsch to uncover why so many businesses struggle with LinkedIn advertising. With years of experience helping B2B companies—from Sa…
The Future of SEO in the Age of AI Search [not-audio_url] [/not-audio_url]

Duration: 28:14
Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and custom…
How to Create Exceptional Experiences [not-audio_url] [/not-audio_url]

Duration: 23:46
Globally recognized leadership and customer experience expert Neen James joins John Jantsch to explore the power of creating exceptional experiences in business. As a keynote speaker and author of Exceptional Experiences…
How to Stay Visible in the AI Search Era [not-audio_url] [/not-audio_url]

Duration: 19:55
In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews…
Building a Business That Runs Without You [not-audio_url] [/not-audio_url]

Duration: 23:17
Dr. Sabrina Starling, founder of Tap the Potential and host of the Profit by Design Podcast, is known for helping entrepreneurs create profitable, sustainable businesses that thrive without constant owner involvement. In…
Why Thought Leadership Is the New PR [not-audio_url] [/not-audio_url]

Duration: 19:56
Amy Rosenberg, seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders, joins John Jantsch to unpack the evolving role of PR. She explains why…
Building Resilience at Any Age [not-audio_url] [/not-audio_url]

Duration: 22:14
Former national TV news anchor and founder of Rylan Media, Lynn Smith, joins John Jantsch to share lessons from her new book Just Keep Going. Drawing from career pivots, setbacks, and reinvention, Lynn reveals how resili…