The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

Author: John Jantsch Language: English Episodes: 100
For anyone trying to navigate the noisy world of small business growth, The Duct Tape Marketing Podcast offers a grounded, practical conversation. Host John Jantsch, recognized as a leading expert in this space, doesn't chase fads. Instead, he sits down with authors, seasoned entrepreneurs, and other practitioners who have actually built something. The discussions focus on actionable marketing tips and sustainable growth strategies you can apply, regardless of your budget. This isn't theoretical; it's a resource built on real-world experience. Each episode of the podcast feels like a direct consultation, breaking down complex ideas into manageable steps. You'll hear about systems that work, tools that save time, and mindsets that shift outcomes. Whether you're running the show yourself, working inside a marketing department, or building an agency, the consistent insight is how to do marketing that sticks and genuinely grows your business. The value comes from John's focused questioning and his guests' willingness to share what they've learned the hard way. Tune in for a clear-eyed take on what effective marketing looks like when the theory meets the road.
Episodes
The New SEO Playbook for Business Growth [not-audio_url] [/not-audio_url]

Duration: 17:27
*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google S…
Why AI Is Reshaping Every Stage of the Buyer's Journey [not-audio_url] [/not-audio_url]

Duration: 10:08
With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourg…
The Brain Science Behind Successful Marketing [not-audio_url] [/not-audio_url]

Duration: 22:05
Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful br…
Adapting Agencies for the AI Era [not-audio_url] [/not-audio_url]

Duration: 21:49
Brent Weaver, CEO of E2M Solutions, joins John Jantsch to explore how artificial intelligence is reshaping the agency landscape. As the leader of a top white-label provider of WordPress, SEO, content, and AI solutions, B…
Why Inner Excellence Creates Outer Success [not-audio_url] [/not-audio_url]

Duration: 21:44
Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He's coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner…
Marketing in the Era of Uber Trends [not-audio_url] [/not-audio_url]

Duration: 26:39
Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America's mos…
Why Peer Groups Accelerate Success [not-audio_url] [/not-audio_url]

Duration: 22:04
Victoria Downing, president of Remodeler's Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and bet…
How to Own Your Marketing Strategy [not-audio_url] [/not-audio_url]

Duration: 22:32
Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept…
Why Branding Begins With Your Team Culture [not-audio_url] [/not-audio_url]

Duration: 23:38
Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives d…
The Secret Weapon of Great Brands [not-audio_url] [/not-audio_url]

Duration: 25:03
Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the p…