290: Here's When You're Ready To Run Purchase Ads

290: Here's When You're Ready To Run Purchase Ads

Author: Susan Bradley: E-commerce Expert October 21, 2025 Duration: 31:26

If sales are trickling in, and you're tempted to start running ads, this episode is for you.

Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not.

You'll learn:

  • The real cost of getting a sale from an ad

  • How to know if you have a traffic problem or a conversion problem

  • The 3-part sales funnel every store owner should track

  • Simple, organic strategies to increase sales before you spend a cent

  • When to add ads—and how to do it strategically without wasting money

 

RELATED LINKS:

The Powerful Work That Will Get You To Your Goals

Behind the Scenes of a Six-Figure Sales Funnel

Build A Massive Audience With A Brand Video

How To Use Collaborations To Get Traffic and Sales

Make your website a lead generating machine

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
326: Want a better Conversion Rate? Start here. [not-audio_url] [/not-audio_url]

Duration: 19:27
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customer…
325: 3 powerful website fixes to turn more Browsers into Buyers [not-audio_url] [/not-audio_url]

Duration: 37:39
You could be sending the right people to your store and still losing them in the first 10 seconds…and not even know it. In this episode, our Conversion Coach Kate Tilbury breaks down exactly why your homepage might be co…
323: Why you're not getting Sales - it's NOT your Conversion Rate [not-audio_url] [/not-audio_url]

Duration: 37:47
"What's wrong with my website?" If we had a nickel for every time we heard this question… And it's heartbreaking, because even without seeing your website I can tell you, that's not the reason folks aren't buying. It's s…
321: How To Get Your First Sale From Meta Ads In 90 Days [not-audio_url] [/not-audio_url]

Duration: 30:20
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This wee…
320: She Started With $4K And A Dream [not-audio_url] [/not-audio_url]

Duration: 37:37
If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. The messy middle can feel draining and endless, but this week…
319: The Real Reason You Feel Busy But Stuck [not-audio_url] [/not-audio_url]

Duration: 41:46
There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling. In this e…
318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem [not-audio_url] [/not-audio_url]

Duration: 43:56
Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? If t…
317: This Artist Narrowed Her Focus, And Quadrupled Her Sales [not-audio_url] [/not-audio_url]

Duration: 34:08
If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online. Victoria Mlady of Victoria…