313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)

313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)

Author: Susan Bradley: E-commerce Expert March 31, 2026 Duration: 48:12

What if you could build a full-time income selling your art online — no craft fairs, no tent in the rain — just you, your studio, and a strategy that actually works?

Sarah Golden is an artist who has been selling her work online for over ten years and has built a full-time business from her studio doing what she loves: painting, creating, and sharing it with the world. She sells original work and prints through her own online store, and she's done it almost entirely through organic social media and email. No ads. 

Whether you're an artist who wants to make this your full-time thing, or you're just looking for a fresh reminder that slow and steady really does win — this one's for you.

Listen in and Learn:

  • Why consistency is actually the magic formula — and what Sarah's daily posting habit really looks like

  • The "boring" content that's doing more work than you think

  • Which metrics to track and which to ditch

  • The best way to build an audience off of social media

About Sarah Golden:

Sarah Golden is a full-time artist based in Canada. She has been selling original work and prints online for over ten years and works with an art agent for licensing. She built her business entirely through organic social media — no paid ads — and is a longtime member of the Inner Circle.

 

RELATED LINKS

From 0 to multiple 6 figures. The story of a creative success. https://www.thesocialsalesgirls.com/blog/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224

"Stabbing in the dark" is gone. I know how to create income. https://www.thesocialsalesgirls.com/blog/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249

Here's How A Maker Gets Set Up For Consistent Sales https://www.thesocialsalesgirls.com/blog/heres-how-a-maker-gets-set-up-for-consistent-sales-episode-304

Here's The Advice That Changed Everything For Shelley https://www.thesocialsalesgirls.com/blog/heres-the-advice-that-changed-everything-for-shelley-episode-305

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Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

 


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
305: Here's The Advice That Changed Everything For Shelley [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website,…
304: Here's How A Maker Gets Set Up For Consistent Sales [not-audio_url] [/not-audio_url]

Duration: 27:47
Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? Th…
303. A step by step plan to double Louise's email list [not-audio_url] [/not-audio_url]

Duration: 35:52
Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business…
302: 73% Of Valerie's Sales Are From Email. Here's Her Next Best Move [not-audio_url] [/not-audio_url]

Duration: 48:55
Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been mi…
300: Handmade Business? See How Janine Will Double Her Online Sales [not-audio_url] [/not-audio_url]

Duration: 29:35
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's…
299: Ellie's Sales Are Great; How Does She Make More Profit? [not-audio_url] [/not-audio_url]

Duration: 29:12
Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid prod…
296: How to 2X Hayley's Shopify Sales [not-audio_url] [/not-audio_url]

Duration: 39:42
Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick…