313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)

313: How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads)

Author: Susan Bradley: E-commerce Expert March 31, 2026 Duration: 48:12

What if you could build a full-time income selling your art online — no craft fairs, no tent in the rain — just you, your studio, and a strategy that actually works?

Sarah Golden is an artist who has been selling her work online for over ten years and has built a full-time business from her studio doing what she loves: painting, creating, and sharing it with the world. She sells original work and prints through her own online store, and she's done it almost entirely through organic social media and email. No ads. 

Whether you're an artist who wants to make this your full-time thing, or you're just looking for a fresh reminder that slow and steady really does win — this one's for you.

Listen in and Learn:

  • Why consistency is actually the magic formula — and what Sarah's daily posting habit really looks like

  • The "boring" content that's doing more work than you think

  • Which metrics to track and which to ditch

  • The best way to build an audience off of social media

About Sarah Golden:

Sarah Golden is a full-time artist based in Canada. She has been selling original work and prints online for over ten years and works with an art agent for licensing. She built her business entirely through organic social media — no paid ads — and is a longtime member of the Inner Circle.

 

RELATED LINKS

From 0 to multiple 6 figures. The story of a creative success. https://www.thesocialsalesgirls.com/blog/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224

"Stabbing in the dark" is gone. I know how to create income. https://www.thesocialsalesgirls.com/blog/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249

Here's How A Maker Gets Set Up For Consistent Sales https://www.thesocialsalesgirls.com/blog/heres-how-a-maker-gets-set-up-for-consistent-sales-episode-304

Here's The Advice That Changed Everything For Shelley https://www.thesocialsalesgirls.com/blog/heres-the-advice-that-changed-everything-for-shelley-episode-305

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 100

The Ecommerce Roadmap
Podcast Episodes
275: Jen's Framework for Hiring and Training the Right People [not-audio_url] [/not-audio_url]

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Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake "memory" bears made from sentimental clothing. In…
274: Find your future Buyers - using SEO for Ecommerce [not-audio_url] [/not-audio_url]

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Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business,…
273: Golden Advice from a Multi-6 Figure Maker [not-audio_url] [/not-audio_url]

Duration: 35:08
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this ep…
272: How Natalie Built Her Multi-7 Figure Shop [not-audio_url] [/not-audio_url]

Duration: 32:51
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business…
271: How Raquel generated 900 leads a week (and what happened next) [not-audio_url] [/not-audio_url]

Duration: 45:29
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she…
270: Digital Product Sales of $5K in the Last 30 Days—Here's How [not-audio_url] [/not-audio_url]

Duration: 24:54
If your customers are asking the same questions over and over—it might be time to start charging for the answers. That's exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience need…
269: A $14K Pop-Up Shop Promo Using POD [not-audio_url] [/not-audio_url]

Duration: 26:20
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return p…
268: 2 Simple Steps to a Better Conversion Rate [not-audio_url] [/not-audio_url]

Duration: 21:23
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customer…
267: What Every Store Owner Needs to Know About Business Debt [not-audio_url] [/not-audio_url]

Duration: 29:17
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break…
266: Advice from a Multi-Million Dollar Store Owner [not-audio_url] [/not-audio_url]

Duration: 45:25
Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard…