317: This Artist Narrowed Her Focus, And Quadrupled Her Sales

317: This Artist Narrowed Her Focus, And Quadrupled Her Sales

Author: Susan Bradley: E-commerce Expert April 28, 2026 Duration: 34:08

If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online.

Victoria Mlady of Victoria Bright Home went from burning time & money schlepping across the country several times a year to sell her pattern designs at trade shows, to quadrupling her sales in her first year on Shopify. And she did it by selling ONE thing: her own wallpaper.

Listen in and learn:

  • Why going deep on one thing beats going wide, every time

  • The mistake many creatives make when building their own websites

  • How to stay the course and pile up little wins along the way

  • Why Victoria refuses to "tone it down" (all the way to the bank)

What Victoria shares is equal parts honest and genuinely useful. Especially if you're still in the "I have no idea what I'm doing" stage.

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Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

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Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
295: Here's Why You're Probably Doing Better Than You Think [not-audio_url] [/not-audio_url]

Duration: 1:02:10
This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founde…
294: Here's How You Can Get Sales in December [not-audio_url] [/not-audio_url]

Duration: 40:26
December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holid…
293: Generate weekly income with this simple strategy [not-audio_url] [/not-audio_url]

Duration: 32:39
In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach…
292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! [not-audio_url] [/not-audio_url]

Duration: 45:22
Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why y…
291: Here's What I Do When Things Aren't Going Well. Try It! [not-audio_url] [/not-audio_url]

Duration: 52:06
When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to s…
290: Here's When You're Ready To Run Purchase Ads [not-audio_url] [/not-audio_url]

Duration: 31:26
If sales are trickling in, and you're tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if yo…
289. Stop ignoring your Mindset. It's a powerful tool. [not-audio_url] [/not-audio_url]

Duration: 33:12
In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn't about ma…
288: Here's How These Store Owners Are Growing Their Sales [not-audio_url] [/not-audio_url]

Duration: 18:40
This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?…
287. Do this when your sales are down [not-audio_url] [/not-audio_url]

Duration: 36:41
It's so normal to feel a little helpless when your sales are down. But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of y…