326: Want a better Conversion Rate? Start here.

326: Want a better Conversion Rate? Start here.

Author: Susan Bradley: E-commerce Expert June 30, 2026 Duration: 19:27

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage.

What You'll Learn in This Episode:

✔️ The little detail most stores skip—but that can double your pop-up performance

✔️ How to turn one high-intent moment into instant sales 

✔️ The conversion-killing mistake even high-volume stores miss

 

RELATED LINKS:

Join Browsers To Buyers Bootcamp now for $15, JOIN HERE

4 Steps To High-Converting Product Pages

https://www.thesocialsalesgirls.com/blog/4-steps-to-high-converting-product-pages-episode-232

 

The Thing Everyone Forgets About Conversion

https://www.thesocialsalesgirls.com/blog/the-thing-everyone-forgets-about-conversion-episode-212

 

One sneaky little mistake can be a conversion killer

https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/

--------------------------------

Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales.

Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!


Susan Bradley has spent years navigating the twists and turns of online retail, and in The Ecommerce Roadmap, she shares that hard-won expertise directly with you. This isn't about vague theory; it's a practical guide built from the ground up for Shopify store owners who are tired of guesswork. Each episode pulls back the curtain on real stores, dissecting what actually moves the needle for growth and profitability. You'll hear a data-driven blend of overarching strategy and the specific, actionable tactics you can implement immediately. The focus is always on building a business with predictable, profitable sales, not just fleeting traffic. As an e-commerce expert, Susan structures every conversation to cut through the noise, offering clear direction whether you're just starting out or looking to scale an established brand. Tune into this podcast for honest conversations that feel like consulting with a trusted advisor, all aimed at providing you with a reliable map for your unique journey in online commerce.
Author: Language: English Episodes: 50

The Ecommerce Roadmap
Podcast Episodes
325: 3 powerful website fixes to turn more Browsers into Buyers [not-audio_url] [/not-audio_url]

Duration: 37:39
You could be sending the right people to your store and still losing them in the first 10 seconds…and not even know it. In this episode, our Conversion Coach Kate Tilbury breaks down exactly why your homepage might be co…
323: Why you're not getting Sales - it's NOT your Conversion Rate [not-audio_url] [/not-audio_url]

Duration: 37:47
"What's wrong with my website?" If we had a nickel for every time we heard this question… And it's heartbreaking, because even without seeing your website I can tell you, that's not the reason folks aren't buying. It's s…
321: How To Get Your First Sale From Meta Ads In 90 Days [not-audio_url] [/not-audio_url]

Duration: 30:20
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This wee…
320: She Started With $4K And A Dream [not-audio_url] [/not-audio_url]

Duration: 37:37
If you've figured out how to get sales using just your grit, determination, and possibly sheer force of will…you may be in or approaching a state of burnout. The messy middle can feel draining and endless, but this week…
319: The Real Reason You Feel Busy But Stuck [not-audio_url] [/not-audio_url]

Duration: 41:46
There's a point many store owners reach where they've been working so hard for so long, that they begin to suspect that the light at the end of the tunnel is just…never going to appear. It's a terrible feeling. In this e…
318: Why More Sales Isn't Fixing Your (ecommerce) Cash Flow Problem [not-audio_url] [/not-audio_url]

Duration: 43:56
Have you ever sat down at the end of a rough month, exhausted, head in your hands, and thought… Is it even worth it? Am I ever going to get to the point where I make an income that is aligned with all the work I do? If t…
317: This Artist Narrowed Her Focus, And Quadrupled Her Sales [not-audio_url] [/not-audio_url]

Duration: 34:08
If you're an artist who's ever wondered if your brain just wasn't built for business ownership, this episode is a great demonstration of how all creatives can grow a successful business online. Victoria Mlady of Victoria…
316: Website Compliance: How To Protect Your Business [not-audio_url] [/not-audio_url]

Duration: 30:06
In the last few months, three members of our community — store owners just like you and me — have faced lawsuits over website compliance. So I sat down with my favorite lawyer, Tannia Ospina, to talk about what you actua…