EP | 697 - How To Sell High-Ticket Coaching Without Feeling Like A Scumbag

EP | 697 - How To Sell High-Ticket Coaching Without Feeling Like A Scumbag

Author: Erin Dimond and Jordan Dugger December 4, 2025 Duration: 7:23

We want you to finish the year strong in business and that comes down to sales. I want to share this quick episode on the mindset around sales that have helped our top students inside of IFCA and what has helped us reached over 40 million in sales. 

 

Time Stamps:

 

(0:05) Why Sales Feels Gross To Most Coaches

(1:10) Caring And Selling Are The Same

(1:50) Rule #1: Always Do What's Best For The Prospect

(2:40) #2: What's Best For The Prospect is Always Outside Their Comfort Zone

(3:40) #3: Prospects Will Fight, Kick, and Scream Like Hell to Stay In Their Comfort Zone

(4:40) You Have To Do The Uncomfortable Thing First

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 100

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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