EP | 752 - Featured Replay: How We Had Our Highest Revenue Month and Our Lowest New Sales Month in 2023 - Here's How [+ A Full Breakdown Of Our Business Model]

EP | 752 - Featured Replay: How We Had Our Highest Revenue Month and Our Lowest New Sales Month in 2023 - Here's How [+ A Full Breakdown Of Our Business Model]

Author: Erin Dimond and Jordan Dugger June 15, 2026 Duration: 17:58

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method

We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates, definitely don't miss this one!

 

Time Stamps:

 

(0:44) What We'll Cover Today

(2:14) Context on Me (Jordan)

(3:18) Our Highest Revenue Month

(6:27) Our Offer Structure

(8:14) Keys to Your Backend Offer

(12:10) Sales Team

(15:35) Growing Business Means Team Turnover

(16:29) Long Term Goal

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🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free!

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Erin Dimond and Jordan Dugger have built a seven-figure online coaching company, Transform 4Ever Systems, by focusing on more than just workouts. Their The Fitness Business Podcast with Erin Dimond and Jordan Dugger digs into that exact intersection where physical transformation meets entrepreneurial growth. Each episode feels like a candid conversation between two practitioners who are actively solving the complex problems fitness professionals face daily. You’ll hear them unpack the nuances of client communication, the psychology behind effective marketing, and the leadership strategies required to scale a coaching practice sustainably. This isn't a theoretical discussion; it's grounded in their real-world experience of building a successful brand from the ground up. While the core audience is fitness entrepreneurs and coaches, anyone with a serious interest in the business mechanics behind health and nutrition will find immense value. The dialogue moves seamlessly from the science of achieving physical results to the practical art of selling and influencing in a crowded market. Tuning into this podcast offers a direct line to the mindset and tactics used by operators who are in the trenches, making it a unique resource for those who want their passion for fitness to translate into a viable, impactful career. It’s for those who understand that changing a body and running a business are two sides of the same coin.
Author: Language: English Episodes: 50

The Fitness Business Podcast with Erin Dimond and Jordan Dugger
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